Perfect Corp is a global leader in artificial intelligence (AI) and augmented reality (AR) technology for the beauty and fashion industries. Its hallmark innovations include virtual try-on experiences, advanced skin and hair analysis, AI-powered makeup, style consultations, and generative AI applications covering everything from eyewear to skincare and fashion accessories. Founded in 2015 by visionary CEO Alice Chang, the company’s YouCam suite and Beautiful AI platform now empower a number of global brands and millions of consumers to interactively discover, experiment with, and purchase products through immersive online and in-store journeys.
Under Chang’s leadership, Perfect Corp. has not only earned the trust of hundreds of leading beauty, fashion, and retail partners worldwide but also inspired a new generation of young women entrepreneurs.
How Does It Work?
Perfect Corp deploys a modular SaaS platform and a proprietary suite of AI/AR engines:
1. Virtual Try-On: Users can experiment with hundreds of makeup, hairstyle, glasses, jewelry, and fashion looks via live camera try-on or photo upload, with hyper-realistic rendering and color matching. Its latest innovations give brands instant onboarding for over 13,000 eyewear products and seamless virtual try-on integration for online and physical stores.
2. Skin & Hair Analysis: AI agents assess up to 15 key skin concerns (wrinkles, tone, hydration, and more), enabling brands and clinics to deliver tailored proposals and treatment plans, blending retail and professional healthcare.
3. Personalized Shopping: Generative AI lets users try on runway looks, edit photos, visualize skincare progress, and receive age-progression simulations. Retailers configure branded experiences that boost engagement, conversion, and loyalty across the entire shopping journey.
Origin Story and Founders
Alice Chang, once CEO of multimedia software giant CyberLink, recognized the untapped power of AR and AI in transforming e-commerce and retail experience. She launched Perfect Corp in Taipei, Taiwan, building a global team of engineers, designers, and beauty experts dedicated to merging creative technology with real consumer needs. First known for its YouCam Makeup app, the company swiftly grew from mobile applications to cloud SaaS, B2B business solutions, and partnerships with titans like Google for virtual shopping and Snapchat for shoppable AR try-on.
Driven by a desire to empower consumers to discover and experiment virtually, Chang spun off Perfect Corp to revolutionize beauty engagement online.
Funding Raised to Date
Perfect Corp has raised over $75 million across five funding rounds, including major VC investments, a Reverse Merger in 2022, and global partnerships. The company’s merger with Wannaby Inc. further propelled its AR innovation, expanding its offering into fashion and visual search.
Benefits for Consumers
- Access: Seamless try before you buy for beauty, eyewear, fashion, and skincare—anywhere, anytime, on any device.
- Personalization: Smart recommendations powered by facial, hair, and skin analysis ensure targeted product matches and better shopping satisfaction.
- Empowerment: AR/AI-driven tools let users visualize, compare, and track their looks and skin health, all privately and securely.
- Fun and Creativity: Instant digital editing, social sharing, and photo enhancement encourage exploration and self-expression.
Applications for Sellers
- Brand Differentiation: Retailers leverage AR-powered try-ons, AI skin analysis, and generative content to drive conversion rates higher than static e-commerce.
- Sales Growth: Data-rich analytics support personalized outreach, retention campaigns, and omnichannel integration.
- Operational Efficiency: Instant digital onboarding of thousands of SKUs and AI-driven product tagging accelerates launches and lowers costs.
- Sustainability: Virtual trials help reduce product returns, samples, and material use, supporting planet-friendly initiatives.
Future Outlook
- Expansion: Platform now supports global rollouts in partnership with over 700 brands and major retailers, including Amazon, Google, and leading beauty groups.
- Innovation: Generative AI, AR shopping lounges, body and hair analysis, and multi-brand try-on rooms are rolling out in both web, mobile, and flagship stores, with recent showcases at Expo 2025 Osaka and NY Fashion Week
- Sustainability + Social Impact: Investing in eco-friendly solutions and empowering both consumers and retailers to make data-driven, environmentally sound choices.
- Visionary Leadership: Ongoing trailblazing by Alice Chang and her team is inspiring a new wave of intersectional talent and technological creativity.
