Retail Partnerships
Retail partnerships refer to collaborative agreements between retail businesses and other entities, such as manufacturers, designers, or even non-competing retailers, to enhance business opportunities, expand product offerings, or co-market each other’s products and services. These partnerships can take various forms, such as exclusive product lines developed by a designer for a specific retailer, cross-promotions, shared loyalty programs, or joint marketing campaigns. The goal of retail partnerships is often to leverage the strengths of each partner to increase sales, reach new customer segments, and create a more compelling value proposition for consumers.
This week, eBay announced a strategic partnership with Meta to integrate eBay listings into Facebook Marketplace.
The partnership between JCPenney and Sephora has proved highly profitable and transformative for both brands. Since 2022, JCPenney has witnessed a 15% surge in overall customer traffic primarily driven by the Sephora sections, attracting a younger customer base.
Canada Goose is set to launch an innovative experiential pop-up store dubbed “The Arctic Lab” at Selfridges in London, with a focus on merging retail, education, and animal conservation.
OCOA, the luxe curly hair care brand with deep roots in Pennsylvania and Dominican heritage, has made its grand debut at Urban Outfitters just in time for the back-to-school season.
evolvetogether, the personal care brand that creates sustainable, thoughtfully made products designed for every day, announced its retail debut with luxury beauty retailer, Bluemercury.
Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl’s starting today.
Curology, the dermatologist-powered, personalized skincare brand, announced a significant expansion in its retail presence through a strategic partnership with Walmart.
Smoosh known for its cruelty-free and environmentally sustainable grooming products, has partnered with Urban Outfitters to make sustainable grooming available in-store and online.
Avoli, a brand focusing on volleyball-specific footwear for women and girls, announced the closing of a $2.1 million seed funding round and its first-ever retail partnership with Scheels.
Best, Periodt, a mission-driven menstrual care company, announced the launch of its innovative menstrual cups in 3,078 CVS locations across the United States, including Hawaii.
Beautycounter’s journey with Ulta Beauty has experienced significant twists and turns. Initially, Beautycounter expected a promising expansion when it announced a partnership with Ulta Beauty on February 22, 2023, marking the 10th anniversary of Beautycounter’s pioneering role in the clean beauty movement.
California-based private equity firm West Lane Capital Partners has been actively expanding its beauty portfolio with notable acquisitions in the past few years.
British sustainable underwear brand Nudea has announced its launch in Nordstrom stores across the United States.
Tanger, the leading owner and operator of outlet and open-air retail shopping destinations, will bring five additional Sephora stores to its shopping centers this year, significantly advancing Tanger’s offerings in the beauty and wellness category.
The Potion Studio has announced its first major retail expansion into 25 Nordstrom stores across the United States, alongside availability on Nordstrom online.
Shein shoppers have been granted a new convenience in their shopping experience: They can now return their purchases at Forever 21 stores across the United States.
Saks has launched a Mental Health Awareness Month campaign featuring The Optimism Doctor®. Dr. Deepika Chopra brings a unique perspective to the campaign, emphasizing that optimism is not just a mindset but a powerful tool for mental health.
Jason Wu Beauty, the cosmetics brand founded in 2021 by renowned fashion designer Jason Wu and beauty industry veteran Toni Ko, has just announced a major expansion.
AliExpress, the Chinese marketplace platform owned by Alibaba, invites UK influencers to try livestreaming e-commerce. The new livestream service, which will operate through a partnership with Vogue Business, allows shoppers to interact with local models, actors, and TV personalities.
As a new generation of parents emerges, Kohl’s has strategically positioned itself as a cornerstone for family shopping by announcing an exciting retail partnership with WHP Global, the proud owner of the Babies“R”Us® brand.