Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

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Victoria's Secret Launches Undefinable Global Campaign Starring Bella Hadid, Hailey Bieber and more

Victoria’s Secret introduces ‘Undefinable’ — a global campaign designed to cement the brand’s continued commitment…

Nordstrom Rack to Open New Location in Kennesaw, GA

Seattle-based fashion retailer Nordstrom, Inc. has announced plans to open a new Nordstrom Rack in the spring of…

MINISO Opens its 2000th Store Outside of China in Lyon, France

Founded in 2013 by Chinese businessman, Mr Jack Ye, MINISO has quickly grown to have…

Nordstrom Rack Opens New Location in Las Vegas

Nordstrom Rack, the off-price retail division of Nordstrom, Inc., is set to open a new…

Estée Lauder and BALMAIN Partner to Launch BALMAIN BEAUTY

The Estée Lauder Companies Inc. and BALMAIN have entered into a license agreement to collaboratively…

Saks Launches Second Year of Emerging Designer Accelerator Program, The New Wave

Saks, the premier digital platform for luxury fashion, has launched the second year of its…

Luxury Footwear Brand FREEBIRD Announces New Store Openings

Today, FREEBIRD, the leading footwear company known for their handmade leather boots, announced exciting new…

INTERMIX Partners with Affirm to Bring Shoppers Flexible Ways to Pay

INTERMIX partners with Affirm, the payment network that empowers consumers and helps merchants drive growth.…

JCPenney Beauty Expands Partnership with Thirteen Lune

The national rollout builds on the flagship partnership with thirteen lune, a first of its…

Bolden Skincare Launched In Walmart Stores Nationwide

The affordable skin care line coveted by skin enthusiasts & beauty influencers, Bolden is taking…

Scentbird Announces Fragrance Collaboration with Saks

Leading fragrance subscription company, Scentbird, will debut a partnership with Saks, the premier luxury ecommerce…

Nordstrom to Open New Stores in Union Gap, Olympia & Salem

In the fall of 2023, Nordstrom Rack is set to open three new stores in…

Pacsun collaborates with AI influencer Miquela [Update]

Pacsun, a leading youth-oriented specialty retailer, has taken a bold step into the metaverse by…

Plus-size Retailer June+Vie Seeks To Attract Younger Market

Introducing a burst of youthful energy to one of the world’s largest online marketplaces for…

JCPenney becomes first department store offering AI/AR makeup

JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination…

Boohoo Announces Ambassador Kourtney Kardashian Barker

Global e-retailer boohoo announces collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the…

Chlöe Bailey Celebrates New Saks Campaign

Saks Fifth Avenue is celebrating Fall Fashion with their new campaign featuring the talented Chlöe…

Fashion Assembly Launches 16,000 sqft space for Minority beauty and fashion brands

Fashion Assembly recently closed a deal to lease a 16,000-square-foot building in the heart of…

Apply Now: The Bay Fashion Fund for BIPOC Designers

The Bay has announced the launch of the The Bay Fashion Fund, an initiative built…