Building an Authentic Brand in Today’s Digital Landscape

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Alexis Rai Hernandez is an international brand + digital strategist, director, and entrepreneur. For over a decade, she has consulted private, public, and nonprofit sector businesses, organizations, and individuals to enhance their offerings, improve their digital + operation systems, expand their networks, and ensure social impact is a part of their goals.

She began building brands through her career as a fashion stylist, using her visual creativity to help her clients feel confident while navigating their world and building her personal brand through her work.

Always thinking of ways to innovate and add value, she naturally progressed into business and brand strategy with a focus of working primarily with women and making contributions to the United Nations Sustainable Development Goals.

In 2015, she was inducted into New York Global Young Leaders Dialogue. She’s been featured in Vogue Italia, Forbes, and Vogue Business along with her clients and partners for their innovative business and philanthropic efforts.

Her mission is to help as many people as possible realize genuine success through accomplishing their careers and entrepreneurial goals.

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Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.
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