Founded in West Philadelphia in the early 1970s, Free People began as a small boutique started by Richard Hayne, Judy Wicks, and Scott Belair. The store initially offered an eclectic mix of plants, records, and clothing to cater to the youthful, bohemian clientele of the area.
In 1971, the store underwent a significant transformation, rebranding itself as Urban Outfitters, signaling the start of a broader vision. By 1976, Urban Outfitters, Inc. was incorporated, beginning substantial growth. However, the Free People name was not forgotten. In 1984, it was revived as a wholesale label under the newly formed URBN conglomerate, setting the stage for its future success.
By the early 2000s, Free People transitioned into the retail sector, opening standalone stores known for their unique interiors reflecting the brand's free-spirited essence. The brand expanded its product lines to include women’s clothing, accessories, shoes, intimates, and swimwear, solidifying its reputation as a leading name in bohemian fashion.
Today, as part of the URBN family, Free People is celebrated for its distinct style, sustainable practices, and social responsibility. Here, we explore the history and evolution of Free People up until 2024.
What is Free People?
Free People is an American bohemian apparel and lifestyle retail company founded by Dick Hayne in 1984. Originating in a modest West Philadelphia storefront in 1970, it re-emerged as a wholesale label after transitioning to Urban Outfitters. Free People's bohemian fashion, including dresses, jeans, sandals, and more, remains a favorite, with crisp white and butter yellow trending.
Timeline of Key Events
- 1970: Richard Hayne, Judy Wicks, and Scott Belair open the first Free People store in West Philadelphia, Pennsylvania.
- 1971: Free People is rebranded as Urban Outfitters, beginning a new chapter in retail.
- 1976: Urban Outfitters, Inc. is incorporated.
- 1984: The Free People name is revived as a wholesale label.
- 2000s: Free People launches its own retail stores, rapidly expanding across the United States.
- 2012: With over 1,400 stores and outlets, Free People achieves significant retail growth.
- Present Day: Free People, part of the URBN portfolio, continues to thrive, known for its unique bohemian style and commitment to empowering emerging creators.
Early Beginnings
- 1970: Richard Hayne, his then-wife Judy Wicks and their friend Scott Belair, opened a Free People boutique in West Philadelphia. Housed in a modest storefront, the shop sold an eclectic mix of plants, records, and a few pieces of clothing, appealing to the youthful, bohemian clientele of the area.
Transformation and Revival
- 1971: Just a year after its inception, the store underwent a major transformation and was rebranded as Urban Outfitters. This shift signaled the beginning of a larger vision, setting the stage for the brand's expansive growth.
- 1976: Urban Outfitters, Inc. was officially incorporated. The company grew, catering to the progressive and culturally aware youth demographic with its diverse product range.
- 1984: The Free People name was resurrected, not as a standalone store but as a wholesale label under the Urban Outfitters, Inc. umbrella. The revival began what would become a hallmark brand within the URBN portfolio.
Free People: A Growing Brand
- 2000s: Free People transitioned into the retail sector, opening its own standalone stores. The stores quickly became known for their unique and alluring interiors, mirroring the free-spirited essence of the brand.
- 2012: The brand continued to flourish, with over 1,400 specialty stores and outlets across the United States. Free People expanded its product line to include women’s clothing, accessories, shoes, intimates, and swimwear, solidifying its reputation as a leading retailer in the bohemian and contemporary space.
Ownership and Corporate Structure
- Present Day: Free People is part of URBN, a conglomerate that includes other notable brands such as Urban Outfitters, Anthropologie, and Terrain. This portfolio approach allows for a diverse yet synergistic brand strategy, where each entity strives to maintain its unique identity while contributing to the collective strength of URBN.
Notable Milestones
- Bohemian Aesthetic: Known for its free-spirited and unconventional style, Free People’s collections resonate with those who seek individuality and expression through fashion.
- Global Expansion: Free People has extended its presence beyond the United States, appealing to international markets with its distinctive vibe and quality offerings.
- Corporate Responsibility: Embracing its role as a global retailer, Free People is dedicated to sustainable practices and social responsibility, aiming to contribute positively to society and the environment.
