Haus Labs by Lady Gaga is set to expand its reach by launching at Sephora within Kohl’s stores across the United States and online at Kohl's starting today. This collaboration represents a significant milestone for the innovative, clean artistry makeup brand.
Launched in 2022, Haus Labs quickly became known for its bold and inclusive makeup, initially partnering with Amazon. A 2022 re-launch with Sephora brought the brand to a wider audience in the U.S., Canada, the UK, and Europe. The Kohl's partnership now aims to make these high-performance products even more accessible.
"We are thrilled to witness the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl's is yet another exciting milestone," said Alison Hahn, SVP Makeup & Fragrance Merchandising at Sephora. "Since their initial launch in 2022, Haus Labs by Lady Gaga has deeply resonated with our clients, and this expansion is a testament to the brand's commitment to delivering innovative and high-quality makeup products that truly perform. We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more beauty shoppers, who we know have been eager for this launch."
The Kohl's integration offers customers sought-after items like the Triclone Skin Tech Foundation in 51 shades and the Triclone Skin Tech Hydrating + De-puffing Concealer in 31 shades, catering to various skin types and tones.
"We are excited to continue the brand's momentum by expanding into Sephora at Kohl's, bringing Haus Labs by Lady Gaga to new beauty consumers across America," said Ben Jones, CEO of Haus Labs by Lady Gaga.
Kohl's partnership with Sephora has been transformative, offering a broad selection of prestige beauty products to neighborhoods across the country. By 2025, Kohl's aims to integrate this experience into more than 1,170 stores, significantly enhancing the accessibility of high-quality beauty products like those offered by Haus Labs.
This expansion into Kohl's broadens Haus Labs' retail footprint, allowing the brand to reach new demographics and solidify its position as a leader in the clean beauty market.
