ASOS Turned a Two Week SoHo Holiday Pop Up into a Fully Operational Store

Holiday wonderland concept The New York pop up, positioned as an ASOS Wonderland, centers on cold weather layers and party looks, with an ice inspired interior, textured fixtures, and a café counter folded into the floor plan.

Pop Up Mob handled concept, spatial design, 3D visualization and fabrication, aiming for a space that feels like a shoppable holiday set rather than a standard four wall showroom.

How Pop Up Mob ran the store Unlike many temporary brand activations, this pop up was built to operate as a fully functional retail environment, with Pop Up Mob overseeing staffing, point of sale systems, inventory control and day to day operations.

The store ran for roughly two weeks, attracting steady daily footfall and putting as much emphasis on conversion as on social media visibility. Location, timing and services Hosted at 182 Spring Street in SoHo, the pop up kept standard retail hours, 11 a.m. to 7 p.m. Monday to Saturday and 12 p.m. to 6 p.m…