Alo Yoga’s rise to cult status has always been fueled by social buzz, but this week, the brand finds itself at the center of a $150 million class action lawsuit—one that could reshape the future of influencer marketing.
Few brands have made as significant an impact in athleisure wear as Alo Yoga. Known for their stylish, high-performance activewear, they’ve become a favorite among yoga enthusiasts and fashion-forward individuals alike.
As we step into the future of fashion, the athleisure trend continues to dominate the industry, blurring the lines between sportswear and everyday style.