London-Based Odd Muse Cements U.S. Presence with SoHo Flagship Store

London-Based Odd Muse Cements U.S. Presence with SoHo Flagship Store

The rapid rise of London-born fashion label Odd Muse continues as it transitions from a viral NYC pop-up to a permanent flagship at 55 Mercer Street in SoHo.

ODD Muse to Open First US Pop-Up Store in Soho, New York City

ODD Muse to Open First US Store in Soho, New York City

ODD Muse to Open First US Pop-Up Store in Soho, New York City

ODD Muse, the celebrated British fashion label known for its distinctive blend of elegance and edge, is set to open its first pop-up store in the vibrant neighborhood of Soho, New York City.

Odd Muse: Founder Aimee Smale History & Ownership

Odd Muse is a slow-fashion womenswear brand founded in 2020 by Aimee Smale. The journey from a bedroom startup to a recognised name in UK fashion industry highlights the power of ambition and uncompromising vision.