ODD Muse to Open First US Pop-Up Store in Soho, New York City

“I can’t really describe what this means to me, it’s a lot of fear and excitement at the same time. By far the biggest thing this big little brand has ever done.

Join us November 9th for the opening of our New York City pop up, enjoy @leonsbagelsnyc , meet some of our London team, experience the brand in real life in the most breath taking store. We will also exclusively be launching our end of year collection to New Yorkers in Soho opening weekend ahead of the online launch.

I can’t describe how special this is going to be and I hope to see you there.” said Founder of ODD Muse, Aimee Smale in an Instagram post. Credit: ODD Muse Instagram ODD Muse is lining up exciting opening weekend events to celebrate its American debut.

From exclusive in-store offers to a welcome reception with curated playlists, attendees are in for a stylish treat. Visitors will also have the chance to preview the latest collection, featuring ODD Muse’s signature blend of avant-garde and classic aesthetics…