PYMNTS

43% of Gen Z prefers direct-to-consumer (D2C) brand purchases, says Report

43% of Gen Z prefers direct-to-consumer report

43% of Gen Z prefers direct-to-consumer (D2C) brand purchases, says Report

A significant 43% of Gen Z shoppers express a preference for making purchases directly from direct-to-consumer (D2C) brands, according to a PYMNTS study.