Shein
SHEIN is an international B2C fast fashion e-commerce platform that specializes in women’s wear but also offers men’s apparel, children’s clothes, accessories, shoes, bags, and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand prides itself on offering on-trend styles catering to both young women and teens, which won’t break the bank. It aims to promptly offer new styles everyday at appealing prices.
In June 2022, Jacksonville-based freelance artist Maggie Stephenson filed a lawsuit against popular online retailer Shein for a staggering $100 million, accusing the company of stealing her designs.
The rise of Shein as the largest fast-fashion company in the world — in just two years, has been hit with numerous copyright complaints valued at over 100 billion dollars.
Fast fashion giant SHEIN has taken a significant step towards expanding its sustainability and social impact efforts by establishing the SHEIN Cares Fund in December 2021.
