Shein and Reliance Retail Expand ‘Made in India’ Apparel

Shein, in partnership with Reliance Retail, plans to increase the number of local suppliers to 1,000 within a year, up from the current 150.

This collaboration will enable the production of Shein-branded apparel in India for both domestic sales and international distribution, with Indian-made products expected to be listed on Shein’s US and UK websites within six to 12 months.

The e-commerce company, which originated in China but is now based in Singapore, had initiated discussions with the Indian retail giant before the United States implemented tariffs on Chinese imports. These tariffs have since increased the urgency for Shein to diversify its production sources.

Adapting to Global Trade Shifts with India-Made Apparel According to sources who spoke to Reuters, the partnership is focused on rapidly scaling up Indian manufacturing capacity to meet growing global demand and to navigate new trade barriers affecting Chinese-made goods…