Case Studies

RETAILBOSS editors cover in-depth case studies from various brands and retailers on topics including marketing strategy, e-commerce, social media, technology, brick-and-mortar and more. Scroll down to discover our case studies and check them out.

What happened to Yeezy Brand by Kanye West?
Yeezy

From $1.5B Empire to Collapse: How Kanye West’s Yeezy Brand Lost Everything in 6 Months

In October 2022, a single partnership termination wiped out 87% of Yeezy's annual revenue, marking one of the most dramatic corporate implosions in fashion history.

Elwood Clothing

80% of DTC Shoppers Expect Same-Day Delivery as an Option, Says Report

Chanel wins trademark battle over JNANEL as EU says lookalikes won’t fly

Chanel wins trademark battle over JNANEL as EU says lookalikes won’t fly

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Case StudyIpsy

IPSY Case Study: The Power of Influencer Marketing and Content Creation

Case StudyMasstige

Case Study: A Deep Dive Into ‘Masstige’ Luxury for the Masses

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