Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

812 Articles Published | Follow:
Case Study: A Deep Dive Into ‘Masstige’ Luxury for the Masses

Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are…

Sephora and TikTok Launch Content Creator Program for Rising Beauty Brands

Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which…

Fiona Chan, Founder of Youthforia Interview

The brainchild of Fiona Chan, Youthforia is all about empowering young women to feel confident…

"Revenge Reviews" Are Rising, Up by 72 Percent

In today’s digital age, social media has empowered consumers with greater access to information and…

Introducing Adewunmi: A Revolutionary Customized Skincare Startup Powered by AI

Adewunmi is enabling the future of the cosmetics industry by empowering beauty companies to personalize…

Soteri Skin's Groundbreaking Patent Provides Fast Relief for Chronic Skin Conditions

Soteri Skin is the first and only product proven to provide long-lasting relief for eczema…

What to Expect at the Beauty Tech and Innovation Summit

Are you planning on joining the Beauty Tech and Innovation Summit? We will provide an…

Rise of SHEconomy: The $20 Trillion Dollar Purchasing Power of Women

Fashion has always been a reflection of society, but unfortunately, it hasn’t always represented the…

US Retail News Headlines for March 10, 2023

With hundreds of news and press releases published every day, it can be difficult to…

Hanahana Beauty's Shea Body Butter Launches at Ulta Beauty

Hanahana Beauty is a Black woman-owned consciously clean skincare + wellness brand whose mission is…

Glossier Case Study: How a DTC Brand Made the Move to Brick-and-Mortar

Attention all beauty enthusiasts! Are you curious about how a direct-to-consumer (DTC) brand like Glossier…

7 Tips For DTC Brands Opening Physical Retail Stores

Opening a new store is a big decision. For direct-to-consumer (DTC) brands, the stakes are…

The Digital Era of Retail: Why Big Retailers are Struggling to Hire New CEOs

The retail industry is one of the most important sectors of the economy, accounting for…

"Beauty From Within" UMM Skincare Sets Gold Standard in Ayurvedic Beauty Rituals

The first Eco-Luxe body care and wellness brand rooted in the wisdom of Ayurveda, UMM…

Failing US Retailers In The Canada Market: Retail Expert, Explains Why

The Canadian economy is dynamic and ever-evolving. Retailers need to be able to adjust to…

Retail Theft: 8 Loss Prevention Tips for Retail Stores

In the United States, retail theft is an increasing issue. Retail businesses lose billions of…

Luxury Shoppers Plan To Prioritize Spending On Travel Over Clothing Says New Report

The newest Saks Luxury Pulse poll of luxury shoppers has been released by Saks, the…

Cetaphil Launches Digital AI Skin Analysis Tool Powered by Perfect Corp.

Cetaphil, the dermatologist recommended sensitive skincare brand, announced today the launch of its Cetaphil AI…

Target Begins Nationwide Rollout of Drive Up Returns

Target is rolling out a new drive-up service for easy, fast, seamless returns this Spring,…

Is Hermès Birkin Bag A Worthwhile Investment? Expert opinion

One of the most coveted and sought-after luxury items in the world is the Hermes…