Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

818 Articles Published | Follow:
Yummie Launches New Patented Shapewear

Yummie, the brand that revolutionized the shapewear world with multi-patented three panel shaping tanks has…

Rare beauty case study Selena Gomez in Sephora

Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly…

Neiman Marcus Case Study: Marketing Strategy To Attract Wealthy Shoppers

Luxury retail giant Neiman Marcus has been a household name for over a century, catering…

Luxury is getting younger: "Gen Z and Millennials are more likely than older generations to buy into luxury" says New Report

According to a report from Klarna, a leading global retail bank and payments company, says…

IPSY Case Study: The Power of Influencer Marketing and Content Creation

Influencer marketing has become an essential tool for brands looking to connect with potential customers…

2023 and Beyond: Major Challenges Facing Retailers

The retail industry has always been in a state of flux, with consumer behaviors, technological…

Case Study: A Deep Dive Into ‘Masstige’ Luxury for the Masses

Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are…

Sephora and TikTok Launch Content Creator Program for Rising Beauty Brands

Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which…

Fiona Chan, Founder of Youthforia Interview

The brainchild of Fiona Chan, Youthforia is all about empowering young women to feel confident…

"Revenge Reviews" Are Rising, Up by 72 Percent

In today’s digital age, social media has empowered consumers with greater access to information and…

Introducing Adewunmi: A Revolutionary Customized Skincare Startup Powered by AI

Adewunmi is enabling the future of the cosmetics industry by empowering beauty companies to personalize…

Soteri Skin's Groundbreaking Patent Provides Fast Relief for Chronic Skin Conditions

Soteri Skin is the first and only product proven to provide long-lasting relief for eczema…

What to Expect at the Beauty Tech and Innovation Summit

Are you planning on joining the Beauty Tech and Innovation Summit? We will provide an…

Rise of SHEconomy: The $20 Trillion Dollar Purchasing Power of Women

Fashion has always been a reflection of society, but unfortunately, it hasn’t always represented the…

US Retail News Headlines for March 10, 2023

With hundreds of news and press releases published every day, it can be difficult to…

Hanahana Beauty's Shea Body Butter Launches at Ulta Beauty

Hanahana Beauty is a Black woman-owned consciously clean skincare + wellness brand whose mission is…

Glossier Case Study: How a DTC Brand Made the Move to Brick-and-Mortar

Attention all beauty enthusiasts! Are you curious about how a direct-to-consumer (DTC) brand like Glossier…

7 Tips For DTC Brands Opening Physical Retail Stores

Opening a new store is a big decision. For direct-to-consumer (DTC) brands, the stakes are…

The Digital Era of Retail: Why Big Retailers are Struggling to Hire New CEOs

The retail industry is one of the most important sectors of the economy, accounting for…

"Beauty From Within" UMM Skincare Sets Gold Standard in Ayurvedic Beauty Rituals

The first Eco-Luxe body care and wellness brand rooted in the wisdom of Ayurveda, UMM…