Roots Sues Meijer Over ‘Roots & Threads’ Kids Clothing Line

The Dispute: “Roots & Threads” Versus “ROOTS” Meijer, which operates over 500 supercenters across the Midwest, recently applied to register “Roots & Threads” as a trademark and plans to launch a new children’s apparel collection under that name for the 2025 back-to-school season.

According to the lawsuit, Roots learned of Meijer’s plans through routine trademark monitoring and alleges that Meijer’s actions, if left unchecked, will cause “inevitable confusion” among shoppers and dilute the Roots brand’s goodwill and reputation built over decades.

The Roots complaint highlights that: Meijer’s intended ‘Roots & Threads’ children’s line directly overlaps with Roots’ own “Roots Kids” and “Baby Roots” product ranges. The U.S.

Patent and Trademark Office (USPTO) has already issued a non-final Office Action, refusing Meijer’s registration application due to the likelihood of confusion with Roots’ registered trademarks…