Bombas, the mission-driven brand synonymous with quality socks and purposeful giving, is embarking on its next phase of growth. This October 2025, the company will unveil its first flagship store in New York City and launch significant wholesale partnerships with Target and DSW, marking crucial steps in Bombas’ journey from digital darling to omnichannel presence.
Opening a New Chapter: NYC Flagship Launch
Bombas will celebrate the soft opening of its inaugural flagship in New York City, a location selected to mirror the gentle touch for which the brand is known—whether it’s socks, underwear, or signature slippers. The NYC boutique debuts a hands-on Bombas experience, allowing customers to engage with the full product lineup and mission in person. By year-end, Bombas plans to extend its owned retail reach to Boca Raton, Florida, and Austin, Texas, mapping out a strategic, measured expansion.
Growing Wholesale: Partnerships with Target and DSW
Starting this holiday season, Bombas will introduce curated selections of socks at Target stores nationwide and online—a move enthusiastically welcomed by retailers. We’re excited to introduce Bombas to Target this fall, offering our guests a beloved brand recognized for its comfort, quality, and mission-driven approach, said Target’s Vice President of Merchandising for Apparel and Accessories.
DSW joins as Bombas’ first wholesale footwear specialist, focusing on slippers and casual slides—a category that has surged to represent Bombas’ total revenue since its 2021 footwear debut. Wholesale currently accounts for less than 10% of Bombas’ overall sales, but the company aims to double that share in the coming years through expanding strategic partnerships. Retail relationships with Dick’s Sporting Goods, Scheels, and Nordstrom have proven successful for athletic and fashion socks, reinforcing Bombas’ growing footprint beyond e-commerce.
From “Shark Tank” to a Billion-Dollar Brand
After a successful crowdfunding campaign and a pivotal appearance on ABC’s Shark Tank in 2014, where Daymond John became an early investor, Bombas quickly became the most successful brand in the show’s history—topping $2 billion in lifetime sales by 2025. Chief among its achievements is scaling a brand ethos rooted in social impact while maintaining commercial success. The company’s philanthropic mission remains its anchor: comfort for customers, dignity for those in need.
Leadership for the Future
Bombas welcomed Jason LaRose, a seasoned retail executive with prior leadership roles at Equinox Media, Under Armour, and Express, as its new President. Less than a year later, co-founder David Heath transitioned from CEO to Executive Chairman, officially handing the reins to LaRose.
Under LaRose’s leadership, Bombas is focused on increasing its physical retail and wholesale presence, building on its digitally native roots while nurturing its mission-driven foundation.
A Measured, Purposeful Path
Unlike fast-expanding DTC peers such as Allbirds, Bonobos, and Casper, Bombas has chosen a deliberately restrained path. Expanding our retail footprint creates fresh opportunities for customers to engage with our products and mission in person, enabling us to reach a broader audience, stimulate growth, and ultimately enhance our impact, Goldberg said.
Looking Ahead
As Bombas steps confidently into physical retail, enters mainstream retailers like Target and DSW, and expands across major U.S. markets, its commitment to thoughtful growth and authentic philanthropy remains central. The NYC flagship represents more than a retail debut—it embodies the company’s purpose-driven promise: that every product purchased helps provide comfort, warmth, and dignity to someone in need.
With an experienced leadership team, a loyal customer base, and a business model defined by compassion and sustainability, Bombas stands poised for a new chapter, one where success is measured not just in sales, but in lives improved and communities strengthened.
