Burlington Stores, the popular national off-price retailer known for delivering everyday low prices on favorite brands for the entire family and home, is rolling out a new and refreshed in-store shopping experience.
A Layout Designed for Today’s Shopper
The biggest change customers will notice is the revamped store layout, designed to enhance the way shoppers discover products. Stores now feature:
- Thoughtfully organized aisles that streamline browsing.
- An open, spacious layout that makes it easier to find familiar brands.
- Bold signage that sparks inspiration while highlighting the latest must-have trends.
- This design is intended not only to improve functionality but also to add a sense of excitement to the shopping journey.
“At Burlington shoppers already know that they can find the very best values on branded apparel, footwear, beauty, accessories and home fashions, but now, our newly reimagined store layout makes their shopping experience easier, more exciting and more enjoyable,” said Michael O’Sullivan, CEO of Burlington Stores. “Feedback from customers has been overwhelmingly positive. They love finding great deals and they love shopping at our newly redesigned stores.”
A Nationwide Refresh Reflecting Modern Retail
The redesign is part of Burlington’s broader long-term vision to stay aligned with evolving shopping habits. A national leader in the off-price segment, the retailer has been steadily transforming its stores to provide a modernized, streamlined environment.
So far, half of Burlington’s stores have already been converted, and all future store openings will open under this refreshed branding. The new versions will also feature a smaller, more efficient layout. Despite the changes in design and scale, customers will continue to enjoy the same great value and broad product assortment that Burlington has long been known for.
The company projects that most remaining stores will transition to the updated format by the end of 2026, underscoring Burlington’s aggressive commitment to consistency and modernization across its fleet.
Celebrating with Customers
To mark the rollout of its new look and feel, Burlington is bringing the celebration directly to its customers. From August 15–17, in 21 major markets, shoppers will be treated to a special series of events and giveaways designed to make the in-store experience even more rewarding.
Highlights include:
Sweepstakes and prizes: Shoppers can register at their local participating Burlington for a chance to win a $10,000 grand prize or a $250 gift card.
Daily perks: The first 100 customers each day at participating stores will receive a $5 bonus card.
Festive activations: From extra deals to fun surprises, the events are designed to make Burlington’s new store experience memorable.
This “grand re-introduction” speaks to Burlington’s strategy of making shopping not just affordable, but also fun and engaging.
Meeting Customers Where They Are
The retail industry has undergone incredible shifts in recent years, with the rise of e-commerce, the impact of the pandemic, and the return of consumers to in-person shopping. Burlington, which has maintained a focus on its off-price model, recognizes the enduring importance of an in-store experience that blends affordability and discovery.
The new store layout taps into how families shop today, navigating quickly to essentials, while still leaving room for the “treasure hunt” element that makes shopping at off-price retailers so appealing. By ensuring aisles are easier to navigate and signage is more intuitive, Burlington is reinforcing its identity as a destination where finding deals is both practical and fun.
Reinforcing the Brand Promise
Burlington’s makeover is more than cosmetic; it solidifies its promise to deliver on three customer pillars:
Value: Shoppers will continue to find deep discounts on name-brand items compared to traditional retailers.
Inspiration: The bold layouts and clear displays are designed to spark fashion ideas across apparel, footwear, accessories, and home.
Convenience: Smaller, more efficient footprints mean customers spend less time navigating clutter and more time finding exactly what they came for.
In many ways, the shift showcases how Burlington is blending its signature affordability with the freshness and sophistication modern shoppers expect, supporting the brand’s position as a preferred destination for style and savings.
Looking Ahead
As Burlington accelerates its refresh strategy, customers nationwide can expect their favorite stores to evolve while still delivering the same unbeatable prices. The chain’s dual focus on operational efficiency and customer inspiration ensures that as retail continues to shift, Burlington will stay responsive and competitive.
Michael O’Sullivan emphasized that the transformation is ultimately about making shopping better for families. With overwhelmingly positive customer feedback, Burlington’s store refresh positions the brand for long-term growth, stronger customer loyalty, and a continued role as a leader in the off-price segment.
