eBay Expands Social Commerce Reach as Tise acquisition ushers in a $45 Million Investment and Gen Z Growth. eBay is stepping up its push into the social commerce space, announcing the acquisition of Oslo-based Tise, a rapidly growing marketplace for secondhand fashion and interiors. The blockbuster deal — which follows eBay Ventures‘ investment in Tise in 2022— signals eBay’s intent to modernize its platform and appeal to the next generation of buyers and sellers.
What Is Tise?
Founded in 2014, Tise has become a leading player in social resale, catering to Gen Z and millennial users with a platform focused on making resale enjoyable and community-driven. The app brings a social layer to secondhand shopping, allowing users to follow sellers, like and comment on listings, and get personalized product recommendations, all while supporting sustainability in fashion and interiors.
Tise’s focus on fun and inspiration aligns perfectly with younger shoppers’ values, and its interface encourages discovery and engagement, setting it apart from traditional peer-to-peer marketplaces.
How the Acquisition Works
eBay’s latest move sees it integrating Tise’s social-first features into its own global platform. With the acquisition set to close by the end of the fourth quarter of 2025, eBay expects a smooth transition subject to customary closing conditions. While the exact financial terms remain undisclosed, Tise has previously secured $45 million in funding.
The deal is designed to accelerate Tise’s strategy and unlock new avenues for innovation in social e-commerce. eBay is set to leverage Tise’s “on-trend inventory” and loyal user base to build stronger ties with younger, sustainability-minded customers.
The Origin Story and Founders
Tise’s journey started in Oslo in 2014, co-founded by CEO Eirik Frøyland Rime. Rime has consistently emphasized making resale fun and accessible as a key driver for sustainable retail. With a community focused on participation and ease of use, Tise differentiated itself early by bringing community-driven shopping into the mainstream vintage scene. eBay Ventures recognized Tise’s potential as early as 2022, making it the first investment in its C2C innovation portfolio and laying the groundwork for deeper collaboration.
Quotes from the Announcement
Oliver Klinck, VP and GM of Global Markets Success & C2C at eBay, commented:
“This acquisition is a natural next step in our investment in Tise, which will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation. With Tise’s on-trend inventory, loyal community, and social-first approach, we’ll strengthen eBay’s C2C offerings and connect more deeply with the next generation of enthusiasts.” Eirik Frøyland Rime, CEO and co-founder of Tise, said: “At Tise, we’ve always believed that making resale fun, easy, and inspiring is key to a more sustainable world. eBay shares our vision, and with their support, we will enhance our community-driven model and enable even more people to participate in the social marketplace.”
Funding and Future Outlook
To date, Tise has raised approximately $45 million, marking it as a standout startup in the European circular economy and resale sector. The eBay acquisition is expected to inject new resources for continued technological innovation, community engagement, and expansion across European and potentially global markets.
eBay’s push for a social-first resale platform highlights the intensifying competition in fashion resale, where established global names and nimble startups are vying to attract Gen Z and millennial thrift shoppers.
Why This Matters for eBay
By adding Tise’s social marketplace DNA to its portfolio, eBay demonstrates a serious commitment to evolving its consumer-to-consumer offerings. The marriage of Tise’s engaged user community with eBay’s global reach and infrastructure aims to create a powerful force in sustainable commerce. With the acquisition poised to close by year-end, the industry will be watching how eBay harnesses Tise’s fresh dynamic to win over the next generation of online shoppers.
