Williams Sonoma Home and AERIN Expand Partnership with New Collections

Creative Director of AERIN, said, “It is an honor to launch our newest collection with Williams Sonoma and Williams Sonoma Home. I am forever inspired by my garden in Long Island, so I was excited to translate those natural textures and floral motifs to such a beautiful collection.

My mother has also always collected white wicker furniture, which she loves to mix with vintage quilts and geraniums in the summertime. My memories of Long Island summers spent on my mother’s porch were pivotal in conceptualizing this collection.

Entertaining at home is my favorite and I will be using the pieces all season when hosting family and friends.” That quote gives the collection a personal anchor and makes the launch feel rooted in a lived-in point of view rather than a generic design collaboration.

It also ties the assortment to nostalgia, outdoor entertaining, and the kind of elevated but easy style that continues to perform well in the premium home space. A Broader Lifestyle Play for the Brand For Williams Sonoma, the collaboration is about more than adding fresh seasonal product…