Citizen Taps Vera Wang for a Designer Watch Collection Set for Spring 2027

The timing is deliberate. The collaboration arrives as Citizen marks 50 years of light powered watch innovation, giving the company a fashion led way to spotlight one of its core technologies while widening its appeal in design conscious categories.

A Fashion Move With Commercial Intent This is not being positioned as a one off designer drop. Citizen is using the partnership to support a broader push in women’s watches, which it calls one of the fastest growing segments in the global watch market.

Jeffrey Cohen, President of Citizen Watch America, said, “At Citizen, innovation has always been about more than technology – it’s about how technology empowers design. Partnering with Vera Wang, one of the most iconic female designers, was a rare opportunity. This wasn’t a licensing relationship; we collaborated side by side.

Vera chose Citizen intentionally, and the trust and respect between us allowed her vision of how women wear watches today to guide the process…