Flaconi, one of Europe’s top online retailers for beauty and fragrance, has announced an expanded strategic partnership with Nuvei, the global payments leader. The success shows the critical role innovative payment solutions play in driving e-commerce growth, especially across the diverse and demanding European market.
Since integrating Nuvei’s technology, Flaconi has achieved an outstanding 17.31% revenue growth in 2024. With the expanded partnership, Flaconi aims to accelerate this momentum as it enters new markets across Europe.
“Our expanded partnership with Flaconi highlights Nuvei’s role in helping leading brands succeed in eCommerce,” said Phil Fayer, Chair and CEO of Nuvei. “Since partnering with us, Flaconi has achieved impressive revenue growth. We’re proud to support them with seamless, locally tailored payment experiences that help them connect with customers across Europe, however they choose to pay,” he added.
Seamless Payments, Local Expertise
The strength of the partnership lies in Nuvei’s ability to empower consumers to make purchases not just with cards, but through all major regional alternative payment methods (APMs) in each of Flaconi’s markets. Already thriving in Germany, Austria, Poland, France, Switzerland, the Netherlands, and Belgium, Flaconi’s expansion into Denmark, Sweden, Finland, the Czech Republic, and soon Italy has been made possible through Nuvei’s unified payments platform.
With a single integration, Flaconi has streamlined payment processing for customers in each country, overcoming the complexity of Europe’s fragmented payment landscape.
“In the competitive beauty and fragrance eCommerce space, providing frictionless payment experiences is essential for customer satisfaction and business growth,” said Sven Roseman, CTO of Flaconi. “Nuvei’s comprehensive payment solutions and local market expertise have been instrumental in our European expansion strategy, allowing us to offer our customers their preferred payment methods while streamlining our operations across multiple markets.”
Advanced Technology Powering Revenue Growth
A cornerstone of the success story is Nuvei’s Authorization Optimization Suite, which enables merchants like Flaconi to improve conversion rates and secure more revenue. The suite leverages advanced fraud prevention and seamless transaction processing, enhancing both the customer experience and the business’s top line. By minimizing declined transactions and maximizing successful checkouts, Flaconi and Nuvei are setting new standards for the e-commerce sector.
The Flaconi Story
Founded in 2011, Flaconi was one of the first online perfumeries in Europe. Today, it stands as Germany’s leading online beauty and perfume store, getting over 3 million active customers. Flaconi’s portfolio is impressive, featuring around 1,000 national and international brands and 50,000 products, offering a truly diverse beauty shopping experience. The company employs about 700 people from 60 countries, is headquartered in Berlin-Charlottenburg, and operates from a logistics centre in Halle.
Having already won numerous awards, Flaconi’s footprint now stretches across Germany, Austria, France, Poland, Switzerland, the Netherlands, Belgium, Denmark, Sweden, Finland, the Czech Republic, and soon Italy. This rapid growth and internationalization could not have been achieved without reliable partners and cutting-edge technology.
About Nuvei
Nuvei is a Canadian fintech powering businesses around the world with its flexible, modular payments platform. The company connects enterprises to their customers in more than 200 markets, offering local acquisition in 50 markets, settlement in 150 currencies, and support for 700 alternative payment methods. This enables businesses to accept next-gen payments, manage payouts, issue cards, and benefit from comprehensive fraud and risk management, all through one smart integration.
The Road Ahead
This strategic partnership exemplifies how technological innovation and cross-border payments expertise can be transformative for fast-growing retailers like Flaconi. The message is clear: A seamless, local payments experience is now an essential pillar for eCommerce success and expansion, and Nuvei is at the forefront of making this a reality for businesses across the globe.
As Flaconi and Nuvei deepen their collaboration, more beauty lovers across Europe will enjoy the convenience of purchasing their favorite products, however they choose to pay, further propelling growth for innovative retailers in a competitive digital world.
