The global icons of kawaii, Hello Kitty and Friends, are back in the creative digital world of Toca Boca World, igniting a new wave of togetherness, customization, and self-expression. This expanded collaboration brings not just Hello Kitty and Kuromi but also newcomers Cinnamoroll, Pompompurin, and Keroppi into the award-winning game. With millions of monthly active users, Toca Boca and Sanrio together are setting the bar for licensed digital play, community engagement, and the power of friendship.
Why This Collaboration Matters
“Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness, and self-expression…” shared Mathilda Engman, Head of Creative & Brand at Toca Boca. This collaboration stands out because of the shared community of fans and players. We saw amazing organic engagement and user-generated content from the community during the first collaboration, reflecting a genuine emotional connection. That kind of authentic fan response provides a powerful foundation for bringing these beloved icons into the game in a way that feels both fresh and culturally relevant.
The pairing is more than smart business. It’s a joyful affirmation of what makes digital play meaningful for kids, pre-teens, and even nostalgic adults—customization, self-expression, and community. Toca Boca World is a digital playground where millions of global users—the majority children—craft, share, and celebrate stories at their own pace.
New Characters and Features: A Kawaii Party Like No Other
- A party-ready Style Pack packed with Hello Kitty-themed fashion, hairstyles, and accessories
- A furniture pack designed around the unique personalities of Sanrio characters, perfect for parties, brunches, and creative decor
- A month-long gifting event with ten free character-inspired gifts for everyone
Universal Values, Timeless Play
Sanrio’s vision, encapsulated by the motto One World, Connecting Smiles, comes to life in this virtual world. Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., celebrates the partnership: Hello Kitty and her friends have always inspired fans to celebrate friendship, kindness, and creativity – values that also resonate deeply within the Toca Boca community. This collaboration gives fans new ways to create, express themselves, and share joyful moments all in a space that feels uniquely their own.
The real innovation lies in how children use this content: from dressing up avatars in new styles, to reconstructing bedrooms with Cinnamoroll decor, to making videos and social posts that spread play far beyond the game.
Impact and Community Response: Reviews and Player Joy
Early reviews and YouTube content creators have praised the packs for their creativity and versatility: The new Hello Kitty and Friends style pack is so cute… most of the items can be used in the outfit designer for everyday wear as well. The character-themed outfits are adorable, and you can really feel the personality of each Sanrio friend come through the design.
The collaboration’s organic, user-generated momentum is championed across gaming, parenting, and licensing publications. Licensing International noted: Game downloads and a growing global community, Toca Boca’s partnership model is proof of how beloved IPs can thrive online when they empower creativity rather than control it.
A Broader Trend in Kids’ Entertainment
This partnership reflects a wider industry shift, where digital games not only drive merchandise and licensing but also become the main stage for fandom and cultural connection. Sanrio’s Hello Kitty is already a staple in metaverse-style environments, from Roblox to global gaming events, and its collaboration with Toca Boca is among the year’s most anticipated crossovers.
Final Thoughts
By embracing togetherness, customization, and community, Toca Boca and Sanrio are crafting not just play packs but empowering cultural experiences. Their collaboration combines the nostalgia of Hello Kitty with today’s most imaginative and inclusive digital spaces, letting fans worldwide celebrate, create, and connect.
