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KATSEYE Global Girl Group become New Global Brand Ambassadors of Matrix

Matrix is teaming up with global girl group KATSEYE as its new Global Brand Ambassadors, bringing professional haircare into the pop spotlight with a focus on movement, inclusivity, and what the brand calls “Matrix Joy."

Published: Feb 20, 2026 8:02 PM

By Ifrah Nadeem

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KATSEYE Global Girl Group become New Global Brand Ambassadors of Matrix

Matrix is teaming up with global girl group KATSEYE as its new Global Brand Ambassadors, bringing professional haircare into the pop spotlight with a focus on movement, inclusivity, and what the brand calls “Matrix Joy.” This partnership leans into the brand’s mission of “All Hair Types. All Humans,” spotlighting diverse hair textures and performance-ready styling that still feels authentic and fun for fans worldwide.

Matrix meets KATSEYE: hair that moves on stage Professional haircare brand Matrix, part of L’Oréal’s Professional Products Division and founded in 1980, has built its reputation on accessible, salon-grade formulas that work for all hair types.

With KATSEYE, a GRAMMY®-nominated global girl group, the brand is amplifying that message for a new generation of beauty consumers who see hair as core to their identity, both online and on stage.

The group, formed through HYBE and Geffen Records’ Dream Academy and Netflix’s Pop Star Academy, includes six members from across the U.S., Europe, Asia, and beyond, making them a truly global pop force.

They recently wrapped a sold-out first North American tour and will make their Coachella debut in April 2026, further cementing their influence on music, fashion, and now hair…

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KATSEYE Global Girl Group become New Global Brand Ambassadors of Matrix

Matrix is teaming up with global girl group KATSEYE as its new Global Brand Ambassadors, bringing professional haircare into the pop spotlight with a focus on movement, inclusivity, and what the brand calls “Matrix Joy."

Unlock the rest of this story

More from News

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Diptyque Brings Its Body-Care Collection to a Shanghai Pop-Up

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Canada Goose Brings Its New Store Concept to Nanjing After European and North American Pilots

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