Goody, Wet Brush, and MacKenzie-Childs are teaming up on a limited edition 2026 hair accessories collection, bringing Courtly Check style patterns and bright color to everyday brushes, clips, and scrunchies in an exclusive drop at Target.
Pattern-first collab story
The collaboration unites two mass hair accessory leaders with an artisan-driven home décor brand known for its hand-painted checks and whimsical prints. The goal is to turn basic hair routines into small design moments, using MacKenzie-Childs’ visual language on familiar Goody and Wet Brush forms.
Amanda Moskowicz, EVP of Shared Services for Goody and Wet Brush, said, “This collaboration felt a little bit like magic from the start,” framing it as a celebration of pattern, personality, and fun in everyday essentials rather than a standard licensing play. For three established names in their categories, it’s a way to pull a recognizable home décor aesthetic into the beauty aisle while keeping formats…
practical. Design, patterns, and assortment The limited edition range spans Wet Brush detanglers, headlined by the Original Detangler, billed as the #1 brush in the U.S., plus classic Goody accessories like claw clips, scrunchies, and hair ties.
New add-ons such as compact mirrors, elastic holders, and bobby pin cases round out the lineup, positioning the capsule as a small ecosystem of coordinated hair tools. MacKenzie-Childs’ signature patterns are reimagined across the collection, including Courtly Check, Rosy Check, Butterfly Toile, Wildflowers, and Butterfly Hill.
The effect is a mix of black-and-white checks, florals, and butterfly motifs layered over handles, clips, and fabric, leaning into a “tradition with a twist” aesthetic the brand is known for in tableware and décor. Brand perspectives Rebecca Proctor, Chief Brand Officer and Creative Director at MacKenzie-Childs, said, “Extending our design into hair accessories offers a natural extension to add playful, joyful moments into daily routines.” Her comments position the project as an extension of how the brand already lives on tables, furniture, and home accessories, now moving onto the body through styling tools.…
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