Goody and Wet Brush Partner with Mackenzie Childs for a Limited Edition Collection

Pattern-first collab story The collaboration unites two mass hair accessory leaders with an artisan-driven home décor brand known for its hand-painted checks and whimsical prints.

The goal is to turn basic hair routines into small design moments, using MacKenzie-Childs’ visual language on familiar Goody and Wet Brush forms.​ Amanda Moskowicz, EVP of Shared Services for Goody and Wet Brush, said, “This collaboration felt a little bit like magic from the start,” framing it as a celebration of pattern, personality, and fun in everyday essentials rather than a standard licensing play.

For three established names in their categories, it’s a way to pull a recognizable home décor aesthetic into the beauty aisle while keeping formats practical.​ Design, patterns, and assortment The limited edition range spans Wet Brush detanglers, headlined by the Original Detangler, billed as the #1 brush in the U.S., plus classic Goody accessories like claw clips, scrunchies, and hair ties.

New add-ons such as compact mirrors, elastic holders, and bobby pin cases round out the lineup, positioning the capsule as a small ecosystem of coordinated hair tools.​ MacKenzie-Childs’ signature patterns are…