Louis Vuitton has unveiled its groundbreaking entry into the cosmetics world with La Beauté Louis Vuitton, a luxury makeup line set to debut in Fall 2025. Leading this venture as Creative Director of Cosmetics is Dame Pat McGrath, the British makeup icon and founder of the billion-dollar Black-owned beauty empire, Pat McGrath Labs. This collaboration merges McGrath’s visionary artistry with Louis Vuitton’s legacy of craftsmanship, signaling a transformative moment for inclusivity and innovation in high-end beauty.
Pat McGrath: A Trailblazer in Beauty
Dame Pat McGrath, often hailed as the “most influential makeup artist in the world” by Vogue, has reshaped global beauty standards over her 30-year career. Born in Northampton, England, to a Jamaican mother, McGrath’s early fascination with makeup evolved into a career marked by runway collaborations with designers like Alexander McQueen and John Galliano. Her eponymous brand, Pat McGrath Labs—launched in 2015 and valued at $1 billion by 2019—redefined inclusivity with bold product lines and viral innovations like the $40 Gold 001 pigment that sold out in six minutes.
McGrath’s accolades include being named to Time’s 100 Most Influential People list (2019) and receiving a Damehood in 2021, the first makeup artist to earn the honor. Her work with Louis Vuitton spans two decades, most notably crafting fiery forehead designs for the 2019 Cruise collection and avant-garde looks for the 2016 Resort show.
A Legacy of Disruptive Collaborations
McGrath’s partnerships have consistently bridged beauty with high fashion and streetwear:
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Supreme (2020): Her MatteTrance lipstick in Supreme’s signature red marked the streetwear giant’s first beauty product.
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Global Retail Expansion: In 2024, Pat McGrath Cosmetics debuted in travel retail via Duty Free Americas in Macau.
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Luxury Brand Synergy: Prior to Louis Vuitton, McGrath developed cosmetics lines for Giorgio Armani, Dolce & Gabbana, and Gucci.
La Beauté Louis Vuitton: Crafting a New Luxury Standard
The inaugural collection features 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes, all formulated in France over four years. Packaging nods to Louis Vuitton’s heritage, with monogrammed cases and mini trunks inspired by archival vanity kits from the 1920s. McGrath emphasizes the line’s “artisanal approach”, blending LV’s leather textures with cutting-edge pigment technology.
Why This Partnership Matters
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Black-Owned Excellence: McGrath’s leadership underscores the rising influence of Black entrepreneurs in luxury spaces.
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Cultural Credibility: Louis Vuitton gains McGrath’s “unmatched artistry” and loyal following.
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Redefining Beauty’s Boundaries: The line promises “timeless” products that transcend trends.
Voices from the Launch
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Pat McGrath: “Working backstage at Louis Vuitton for 20 years, I’m thrilled to unlock a new level in luxury beauty.”
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Pietro Beccari (LV CEO): “La Beauté is a natural evolution, celebrating our heritage while enhancing clients’ daily lives.”
The Road Ahead
La Beauté Louis Vuitton will launch exclusively in 116 LV boutiques worldwide. With skincare and foundation lines in development, this partnership cements McGrath’s status as a beauty pioneer.
As McGrath told Vogue: “This is just the beginning. We’re setting a new standard.”
