Retail Terminology – Z
Z
Zeitgeist Marketing
This term refers to marketing strategies that tap into a specific time’s prevailing cultural mood, trends, and popular sentiments. It’s about aligning your brand or product with the current zeitgeist to resonate more deeply with consumers.
Zebra Branding
A branding strategy that highlights a product’s unique features in stark contrast to its competitors, much like a zebra’s stripes. This approach aims to make a product stand out in a crowded market by emphasizing its distinct characteristics.
Zero Growth: This term describes a situation in which an economy or business experiences no growth. In a business context, it may refer to a company maintaining a steady state without expansion or contraction.
Zero Hours Contract
A type of employment contract where the employer does not guarantee the employee a set number of hours per week. Instead, the employee works only when needed, often at short notice. This can offer flexibility but also uncertainty for workers.
ZMOT (Zero Moment of Truth)
Google coined this term, which refers to the moment in the buying process when the consumer researches a product online before making a purchase. It highlights the importance of online presence and information in influencing purchasing decisions.
Zero Trust
A security framework based on the principle of “never trust, always verify,” which requires organizations to authenticate and authorize every user and device accessing their network, regardless of location.