RETAILBOSS editors cover in-depth case studies from various brands and retailers on topics including marketing strategy, e-commerce, social media, technology, brick-and-mortar and more. Scroll down to discover our case studies and check them out.
In today’s digital age, aesthetics are everything. From social media feeds to website designs, the way that a brand visually presents itself can make or break its success.
Rent the Runway has transformed the way we think about fashion and the sharing economy. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss as a solution for busy women who needed access to high-end designer clothing without the commitment and cost of purchasing.
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm.
Luxury retail giant Neiman Marcus has been a household name for over a century, catering to the elite and affluent consumer market.
Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following.
Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are willing to pay top dollar for high-end luxury products.