Case Studies

RETAILBOSS editors cover in-depth case studies from various brands and retailers on topics including marketing strategy, e-commerce, social media, technology, brick-and-mortar and more. Scroll down to discover our case studies and check them out.

Glossier Case Study: The Power Of Aesthetic Branding

In today’s digital age, aesthetics are everything. From social media feeds to website designs, the way that a brand visually presents itself can make or break its success.

Rent The Runway Case Study: A 'Closet In The Cloud'

Rent the Runway has transformed the way we think about fashion and the sharing economy. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss as a solution for busy women who needed access to high-end designer clothing without the commitment and cost of purchasing.

Rare Beauty Case Study: Inside Selena Gomez'S Winning Marketing Strategy

Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm.

Neiman Marcus Case Study: Marketing Strategy To Attract Wealthy Shoppers

Luxury retail giant Neiman Marcus has been a household name for over a century, catering to the elite and affluent consumer market.

Ipsy Case Study: The Power Of Influencer Marketing And Content Creation

Influencer marketing has become an essential tool for brands looking to connect with potential customers and build a loyal following.

Case Study: A Deep Dive Into ‘Masstige’ Luxury For The Masses

Beauty has always been a multi-billion dollar industry, and it’s no secret that consumers are willing to pay top dollar for high-end luxury products.