Revolve Group (RVLV), a prominent e-commerce fashion company, unveiled its first-ever permanent physical retail location in the vibrant heart of downtown Aspen, Colorado. This milestone marks a significant evolution in Revolve's retail strategy, seamlessly linking its robust online presence with an engaging in-store experience.
Founded in 2003 by Co-CEOs Michael Mente and Mike Karanikolas, Revolve has carved out a reputation as a next-generation fashion retailer, emphasizing premium lifestyle brands targeting Millennials and Generation Z consumers. Initially established with a vision to leverage digital channels and technology to transform the shopping experience, Revolve has grown to offer a curated selection of over 100,000 apparel, footwear, accessories, and beauty products, creating a dynamic platform that connects millions of engaged consumers with thousands of global fashion influencers and brands.
The decision to open a permanent store in Aspen follows the overwhelming success of Revolve's pop-up experience, which began in the same location in December. The pop-up store achieved substantial sales and proved invaluable in brand building and customer acquisition. Situated at 410 E Hyman Ave, the year-round Aspen store exemplifies Revolve's commitment to blending online and offline shopping encounters, offering customers numerous touchpoints to interact with the brand.
The Aspen store, located in the city's iconic shopping district, is crafted to deliver an immersive shopping experience that mirrors the luxurious and trendy ethos of Revolve and its sister brand FWRD. On the first floor, shoppers can explore collections from beloved Revolve brands such as Helsa, L'Academie, and Lovers + Friends, alongside emerging designers and exclusive products tailored for the Aspen clientele. The second floor is dedicated to FWRD's luxury offerings, featuring a curated selection of high-end brands like Acne Studios and Isabel Marant and FWRD Renew's pre-owned bags and accessories.
Michael Mente expressed his enthusiasm about the new venture, stating, "Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer."
This strategic move is part of Revolve's broader approach to integrating digital and physical retail experiences, enhancing its brand presence, and reaching new customers. The Aspen store promises to be a dynamic destination for fashion-forward shoppers, with plans to host regular in-store events and trunk shows featuring their curated roster of brands.
Starting April 1st, the store will operate Monday through Saturday from 11:00 AM to 6:00 PM during off-season hours. Through this expansion, Revolve continues to solidify its status as a premium lifestyle brand and a leader in the fashion retail industry, providing an engaging and personalized online and offline shopping experience.
Store Location: 410 E Hyman Ave, Aspen, Colorado 81611
Store Hours:
- Off season hours (starting April 1st):
- Monday through Saturday: 11:00 AM - 6:00 PM
- Sunday: 12:00 PM - 6:00 PM
- Summer Hours (starting June 10th):
- Monday through Sunday: 10:00 AM - 7:00 PM
