Express has launched It Couple, It Looks, a new campaign starring model and style icon Delilah Belle Hamlin and reality TV star Mick Maio, marking the duo’s first brand campaign together as a couple. Shot in a paparazzi inspired editorial style, the campaign spotlights the brand’s latest summer dresses, linen suits, and modern suiting while celebrating the kind of effortless chemistry that stops the scroll and starts a conversation.
The Campaign and the Collection
The It Couple, It Looks campaign rolls out across the site, stores, email, social, paid media, and streaming video. The summer collection features bold occasion dresses and linen sets for women, including the Mixed Media Scoop Neck Drop Waist Maxi Dress, Linen-Blend Striped Cropped Blazer Vest, and Linen-Blend Striped High Waisted Relaxed Trouser. For men, the focus turns to modern warm weather suiting, including the Slim Pearl White Cotton-Blend Double Breasted Seersucker Suit Jacket and matching…
Seersucker Suit Pant. Delilah and Mick also curated their own personal edit of the collection, available to shop now at express.com/it-couple. What the Talent and Brand Said Delilah Belle Hamlin said, “This campaign felt like us. The clothes are bold and fun and made for real moments.” Mick Maio added, “The suits are incredible.
When you put something on and it just fits, you feel it. That confidence is real.” Joe Berean, Chief Marketing Officer of Express, said, “Delilah and Mick bring exactly the kind of energy this collection was made for.
They’re magnetic, effortless and of-the-moment, and that’s what our summer collection is all about.” The Latest Chapter in a Couple Led Campaign Strategy It Couple, It Looks is the latest installment in Express’ ongoing series of couple led campaigns, following Icons of Style with Brooklyn and Nicola Peltz Beckham, and the brand platform launch of Dress to Express with Barbara Palvin and Dylan Sprouse.
It also continues the momentum of the brand’s Expressionists program, launched in February 2026, a social first community of cultural voices built around modern self-expression. Delilah attended the brand’s Dress to Express event on March 24…
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