Fast Fashion
Fast fashion is a term used to describe a highly responsive approach to fashion retailing, where clothing designs move quickly from catwalk to stores to meet new trends. The model is characterized by short production cycles and low pricing strategies, aimed at encouraging consumers to buy more items more frequently. Fast fashion retailers like Zara, H&M, and Forever 21 are known for their ability to rapidly produce new collections, often in response to the latest fashion trends and consumer demands. While fast fashion has been praised for democratizing fashion and providing affordable options, it has also faced criticism for its environmental impact.
The latest H&M collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel.
Fast fashion giant SHEIN has taken a significant step towards expanding its sustainability and social impact efforts by establishing the SHEIN Cares Fund in December 2021.
H&M, a leading global fashion retailer, launched its Blank Staples Wholesale Program in May 2021. This program offers a new purchasing format for the brand’s core range of premium quality basics, which was initially introduced in September 2020.