EU targets Chinese fast fashion with new customs policy

The revised customs regime follows increasing scrutiny over these companies’ business practices, including accusations of forced labor, particularly in China’s Xinjiang province, environmental pollution, and intellectual property theft.

From August, Shein will face stringent rules under the Digital Services Act (DSA), requiring it to prevent product listings that violate intellectual property rights.

In response, Shein has announced initiatives like setting up a €200 million circularity fund in the EU and UK to address sustainability concerns and comply with the anticipated regulations.

These steps reflect Shein’s efforts to align with the regulatory landscape and preserve its European market presence amidst tightening regulations.