JCPenney
The partnership between JCPenney and Sephora has proved highly profitable and transformative for both brands. Since 2022, JCPenney has witnessed a 15% surge in overall customer traffic primarily driven by the Sephora sections, attracting a younger customer base.
As the holiday shopping season approaches, JCPenney’s CEO, Marc Rosen, shares insights on consumer behavior with Bloomberg Open Interest, the importance of value, and the company’s hiring trends.
The holiday season is traditionally one of the most hectic times for retailers, and JCPenney is no exception.
Dominique Covington Boseman, a former human rights attorney, turned her passion for helping people into a quest to create beauty products “without sacrifice” for women of color.
BWX brands: Mineral Fusion, Sukin, and Andalou Naturals will be available on Jcpenney.com and enter 600 JCPenney stores over the next eight months, as part of the retailer’s expansion of JCPenney Beauty.
The national rollout builds on the flagship partnership with thirteen lune, a first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors.
JC Penney unveils today Hope & Wonder™, a private label brand of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that matter.
Today, JCPenney announces additional details on the retail strategy and product offerings for JCPenney Beauty. The retailer’s new, inclusive in-store and online experience reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget.