How Spraise Founder Dominique Boseman Launched Into JCPenney

Skin Deep entered four Whole Foods stores in Georgia in February, where Boseman currently lives in Marietta, and is set to roll out to three additional stores at the grocery chain in November. The brand offers a tight selection of three products priced from $11.99 to $18.99: Body Scrub, Body Wash, and Body Souffle.

Boseman believes that for beauty to be truly accessible and inclusive, women of color should have many brands to choose from that reflect their culture, beauty, and standards.

In addition to Skin Deep, Dominique Covington Boseman also founded SPRAISE, a brand that aims to nourish the skin with healthy, affordable, and effective products. She launched SPRAISE because of her own challenges with eczema and sensitive skin, and wanted to create a beauty ritual when it came to caring for her skin.

SPRAISE has now joined Thirteen Lune, an online platform that curates and sells brown and black-owned beauty products. Thirteen Lune, which is supported by JCPenney, provides guidance on scaling and mentorship to BIPOC brands like SPRAISE…