JCPenney
Dominique Covington Boseman, a former human rights attorney, turned her passion for helping people into a quest to create beauty products “without sacrifice” for women of color.
BWX brands: Mineral Fusion, Sukin, and Andalou Naturals will be available on Jcpenney.com and enter 600 JCPenney stores over the next eight months, as part of the retailer’s expansion of JCPenney Beauty.
JC Penney unveils today Hope & Wonder™, a private label brand of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that matter.
Today, JCPenney announces additional details on the retail strategy and product offerings for JCPenney Beauty. The retailer’s new, inclusive in-store and online experience reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget.