loreal
L’Oréal Professionnel, a brand with over 110 years of history in the haircare industry, has announced a new partnership with Sephora.
L’Oreal, the French cosmetics giant, has recently acquired Australian luxury cosmetics brand Aesop in a historic $2.53 billion deal, marking its largest-ever brand acquisition.
Today, ahead of CES 2022, the world’s premier consumer technology conference, the L’Oréal Group unveiled its latest beauty tech innovation to reinvent the entire haircoloration category: Colorsonic, a lightweight, handheld device that uses an innovative, mess-free process to mix haircolor and apply it evenly, delivering consistent haircolor results for consumers at home, and Coloright, an AI-connected haircolor system for salon stylists that uses Virtual Try-on to project desired shades, and an algorithm that leads to an on-demand, customized haircolor with more than 1,500 custom shades possibilities.
L’Oréal, the French beauty giant, announced it has signed an agreement to acquire the California-based skincare company Youth to the People.
L’Oréal announced today a new partnership with Clue, the period tracking app with 12 million users in 190 countries, and a leader in Femtech, to deepen knowledge on the relationship between skin health and the menstrual cycle.