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A 50-year License And 2028 Deadline Land Gucci Beauty In A Legal Storm

At the center of the dispute is Coty’s long-term license to create and distribute Gucci beauty and fragrance, which runs until 2028, and now sits in direct tension with Kering’s newly announced strategic alliance with L’Oréal.

Published: Dec 24, 2025 5:33 AM

By Jeanel Alvarado

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A 50-year License And 2028 Deadline Land Gucci Beauty In A Legal Storm

At the center of the dispute is Coty’s long-term license to create and distribute Gucci beauty and fragrance, which runs until 2028, and now sits in direct tension with Kering’s newly announced strategic alliance with L’Oréal.

How The Dispute Started A Coty Inc. subsidiary, HFC Prestige International Operations Switzerland Sàrl, filed a lawsuit in a U.K. commercial court on October 20 against Gucci America Inc., Guccio Gucci S.p.A., and Kering SA over the Gucci beauty and fragrance license that expires in 2028.

Public court records classify the case as a general commercial contracts matter, but the specific claims have not yet been disclosed. Coty has held the Gucci beauty and fragrance license since 2016, giving it nearly 10 years of stewardship over one of luxury’s most coveted fragrance names by the time the license ends.

The Trigger: Kering’s Deal With L’Oréal Tension escalated after Kering and L’Oréal announced a roughly €4 billion($4.66 billion) strategic partnership that gives L’Oréal exclusive rights to create, develop, and distribute Gucci fragrances and beauty products for 50 years, starting once Coty’s license expires in 2028.

The transition to L’Oréal is structured to begin only after the current agreement ends, which both Kering and L’Oréal stressed when the deal was unveiled. At the time of the alliance announcement, Kering and L’Oréal jointly said that all existing contractual…

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A 50-year License And 2028 Deadline Land Gucci Beauty In A Legal Storm

At the center of the dispute is Coty’s long-term license to create and distribute Gucci beauty and fragrance, which runs until 2028, and now sits in direct tension with Kering’s newly announced strategic alliance with L’Oréal.

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