- Top 10 Clothing Brands by Website Traffic
- Detailed Brand Description
- 1. SHEIN, The Undisputed Digital Leader
- 2. Macy’s, The Resilient Department Store
- 3. H&M, The Global Fast Fashion Mainstay
- 4. Zara, The Trend Setting Innovator
- 5. Uniqlo, The Master of Modern Basics
- 6. Gap, The Rebounding American Icon
- 7. Myntra, The Indian E commerce Leader
- 8. Nordstrom, The Premium Omnichannel Retailer
- 9. Poshmark, The Social Commerce Marketplace
- 10. ASOS, The British Online Fashion Pioneer
This RB report provides a comprehensive analysis of the top 10 clothing brands globally, ranked by website traffic as of December 2025, based on SEMrush data. The findings reveal a dynamic and evolving digital landscape in the fashion industry, where fast fashion giants, established department stores, and regional leaders all compete for consumer attention online. The analysis highlights the dominance of mobile first strategies, the significant impact of year over year growth trajectories, and the diverse business models shaping the future of apparel retail.
The combined monthly traffic of the top 10 clothing brands exceeds 960 million visits, with SHEIN alone accounting for more than a third of this total. Seven of the eight brands with available year over year data showed positive growth, indicating a broadly expanding digital footprint across the industry. Mobile traffic dominates across all brands, ranging from 63.6% to 86.3%, confirming the centrality of mobile first design in modern fashion ecommerce.
Top 10 Clothing Brands by Website Traffic
The global apparel market continues its digital transformation, with online traffic serving as a key indicator of brand strength and consumer engagement. As of December 2025, the top 10 clothing brands by website traffic showcase a mix of ultra fast fashion, traditional retail, and specialized ecommerce platforms. The following table details the ranking based on SEMrush data.
| Rank | Brand | Domain | Monthly Visits | Desktop Share | Mobile Share | MoM Change | YoY Change | Main Traffic Source |
| 1 | SHEIN | shein.com | 336.93M | 13.73% | 86.27% | 11.32% | +46.45% | Direct |
| 2 | Macy’s | macys.com | 105.36M | 33.49% | 66.51% | +0.06% | +1.86% | Direct |
| 3 | H&M | hm.com | 96.20M | 28.98% | 71.02% | 15.69% | +11.92% | Direct |
| 4 | Zara | zara.com | 92.67M | 35.83% | 64.17% | 3.45% | +26.24% | Direct |
| 5 | Uniqlo | uniqlo.com | 78.48M | 32.29% | 67.71% | 7.44% | +17.77% | Direct |
| 6 | Gap | gap.com | 56.36M | 27.12% | 72.88% | 23.82% | +67.18% | Direct |
| 7 | Myntra | myntra.com | 55.92M | 24.99% | 75.01% | +1.89% | 30.32% | Direct |
| 8 | Nordstrom | nordstrom.com | 52.22M | 36.43% | 63.57% | 6.28% | +63.10% | Direct |
| 9 | Poshmark | poshmark.com | ~47.57M | ~30% | ~70% | , | , | Direct |
| 10 | ASOS | asos.com | ~44.16M | ~35% | ~65% | , | , | Direct |
Methodology Note: The raw SEMrush “Apparel & Fashion” category includes platforms such as Threads (Meta’s social media platform) and Mercari (a resale marketplace) that are not primarily clothing brands. This report filters the list to include only brands and retailers whose core business is the sale of clothing and fashion apparel. Poshmark and ASOS estimates are based on their ranked positions in the SEMrush top 20 list.
Detailed Brand Description
1. SHEIN, The Undisputed Digital Leader
With an astounding 336.93 million monthly visits, SHEIN continues its reign as the dominant force in online fashion. The Singapore headquartered retailer, originally founded in Nanjing, China, in 2008, has built a massive global audience through its ultra fast fashion model, leveraging a sophisticated, data driven approach to design and production. Despite a month over month dip of 11.32%, its year over year traffic growth of +46.45% is a testament to its expanding market reach.
SHEIN’s business model relies on thousands of small suppliers and a highly efficient supply chain, allowing it to offer a vast and constantly changing assortment of trendy apparel at remarkably low prices. The company generated an estimated $38 billion in revenue in 2024 and is targeting a $2 billion net income in 2025, nearly doubling its 2024 profit despite headwinds from new tariff regulations in the US and EU. With an 18% share of the global fast fashion market, SHEIN is the largest player in the category, shipping to over 150 markets worldwide. Its app was downloaded more than 85 million times in the first seven months of 2025 alone, and approximately 25.7 million US consumers use the app monthly.
SHEIN’s traffic profile is the most mobile dominant of any brand in the top 10, with 86.27% of visits originating from mobile devices. This reflects its core demographic of Gen Z and millennial consumers, who predominantly shop on smartphones. The company’s IPO plans have been a subject of ongoing speculation, with its London listing stalling and efforts shifting toward a potential Hong Kong listing at a valuation of approximately $50 billion.
2. Macy’s, The Resilient Department Store
Macy’s, a cornerstone of American retail for over 165 years, demonstrates its enduring relevance with 105.36 million monthly visits. The department store has successfully navigated the shift to digital through its “Bold New Chapter” strategy, which has driven significant growth in online traffic and app usage. In the first quarter of fiscal 2026, Macy’s reported that digital site traffic grew 24% year over year and app traffic surged 48%.
While its year over year traffic growth on SEMrush is a modest +1.86%, the sheer volume of visitors highlights its established brand recognition and loyal customer base. Macy’s generated $926.8 million in online revenue in December 2025 alone from 4.36 million transactions, demonstrating the significant commercial value of its web traffic. The company’s omnichannel approach, integrating its physical stores with a robust ecommerce platform, has been a key factor in its continued success. Macy’s achieved 2% year over year comparable sales growth in Q3 fiscal 2025, marking a second consecutive quarter of improvement.
3. H&M, The Global Fast Fashion Mainstay
H&M remains a global powerhouse in the fast fashion sector, attracting 96.20 million monthly visits. The Swedish retailer, founded in 1947, has a strong international presence spanning over 75 markets and has been actively expanding its cross border e commerce capabilities. With a healthy +11.92% year over year traffic growth, H&M continues to adapt to the evolving demands of the digital marketplace.
Online sales now represent approximately 30% of H&M Group’s total revenue, reflecting the company’s successful digital transformation. In December 2025, hm.com generated $161.8 million in online revenue from 2.64 million transactions. The brand’s focus on sustainability initiatives, designer collaborations, and its expanding portfolio of brands (including COS, & Other Stories, and Arket) has helped it maintain its appeal to a broad consumer base. H&M holds approximately 5% of the global fast fashion market, placing it third behind SHEIN and Inditex.
4. Zara, The Trend Setting Innovator
Zara, the flagship brand of Spanish conglomerate Inditex, is synonymous with trend setting fashion and a highly responsive supply chain. With 92.67 million monthly visits and an impressive +26.24% year over year traffic growth, Zara continues to be a dominant player in the global fashion landscape. Inditex commands a significant 17% share of the fast fashion market, making it the second largest player globally behind SHEIN.
Zara’s online store generated approximately $2.2 billion in revenue in 2024, with three Inditex domains exceeding $1 billion in online net revenue. The brand’s ability to quickly translate runway trends into affordable and accessible collections, often within two to three weeks, is a key driver of its success. Zara’s traffic composition shows a relatively balanced split between desktop (35.83%) and mobile (64.17%), suggesting that its audience engages with the brand across multiple devices. The strong year over year growth indicates that Zara’s digital strategy, including its investments in integrated store online experiences, is yielding significant results.
5. Uniqlo, The Master of Modern Basics
Uniqlo, the Japanese apparel giant owned by Fast Retailing, has carved out a unique position in the market with its focus on high quality, functional, and timeless basics. Attracting 78.48 million monthly visits, Uniqlo has cultivated a loyal following for its innovative materials (such as HeatTech and AIRism) and minimalist aesthetic.
The brand’s +17.77% year over year traffic growth reflects its expanding global footprint and growing appeal to consumers seeking both style and substance. Parent company Fast Retailing has been outpacing competitors like Gap and even Inditex in terms of revenue growth, positioning Uniqlo as an increasingly formidable force in the mainstream apparel market . The company plans to open 11 new stores in the US in 2026, signaling continued confidence in physical retail expansion alongside its digital growth.
6. Gap, The Rebounding American Icon
Gap, an iconic American brand founded in 1969, is showing strong signs of a successful turnaround, with a remarkable +67.18% year over year increase in website traffic, reaching 56.36 million monthly visits. This is the second highest year over year growth rate among the top 10, trailing only Nordstrom. After a period of significant challenges, Gap Inc. has implemented strategies to revitalize its portfolio of brands, including Old Navy, Banana Republic, and Athleta.
The results have been encouraging: Gap Inc. reported net sales of $3.9 billion in Q3 fiscal 2025, up 3% year over year, with comparable sales acceleration and operating margin improvement . S&P upgraded the company’s credit rating to BB+ in December 2025, reflecting improved financial health. Old Navy has been a particular bright spot, leading foot traffic gains with a 4.8% boost in Q2 2025. The significant jump in online traffic suggests that Gap’s brand revitalization efforts are resonating strongly with consumers.
7. Myntra, The Indian E commerce Leader
Myntra stands out as the leading fashion and lifestyle ecommerce platform in India, with 55.92 million monthly visits. Owned by Flipkart (a Walmart subsidiary), Myntra has a dominant position in one of the world’s fastest growing e commerce markets. The platform offers a vast selection of both domestic and international brands, catering to India’s rapidly expanding middle class.
While the data shows a year over year decline of 30.32% in traffic, this may be attributable to shifts in the competitive landscape, including the rise of platforms like Meesho, or seasonal variations in the Indian market. Myntra’s profitability has been improving significantly, with profits exceeding $50 million in the latest fiscal year. The Indian online fashion market is estimated at approximately $30 billion in 2025 and is projected to reach $40 to 45 billion by 2028, providing a substantial runway for growth.
8. Nordstrom, The Premium Omnichannel Retailer
Nordstrom, a premium department store known for its exceptional customer service, has successfully transitioned to an omnichannel model, attracting 52.22 million monthly visits with an impressive +63.10% year over year traffic growth. This represents the highest year over year growth rate among the established retailers in the top 10.
The company, which went private in May 2025 in a $6.25 billion deal with the Nordstrom family and Mexican retailer El Puerto de Liverpool, has been focusing on its Nordstrom Rack off price division as a key growth engine. In fiscal year 2024, Nordstrom achieved total revenues of $15.02 billion, with digital sales representing 36% of the total. The significant increase in online traffic indicates that its strategy of integrating physical and digital channels is paying off, and the transition to private ownership may provide greater flexibility for long term strategic investments.
9. Poshmark, The Social Commerce Marketplace
Poshmark, a social commerce platform for secondhand fashion, attracts approximately 47.57 million monthly visits and operates a peer to peer marketplace where individual sellers list items while the platform facilitates transactions.
Founded in 2011 and acquired by Naver Corp. in January 2023 for $1.2 billion, the platform charges a flat $2.95 fee for sales under $15 and a 20% commission for sales of $15 or more, generating revenue entirely from transactions without holding inventory.
The platform serves more than 80 million registered users across the US, Canada, Australia, and India, with approximately 70% of its traffic originating from mobile devices. As of December 2025, Poshmark recorded a +2.14% month over month traffic increase, with organic search traffic up 12.92% and paid search traffic surging 49.72%, reflecting growing momentum in the resale market.
10. ASOS, The British Online Fashion Pioneer
ASOS, the British online fashion retailer founded in 2000, rounds out the top 10 with approximately 44.16 million monthly visits. The company offers over 850 brands to 17 million active customers across more than 150 markets, operating exclusively online without physical stores.
For fiscal year 2025 (ending August 31, 2025), ASOS reported revenue of £2.48 billion, down 15% year over year, but achieved significant profitability improvements with adjusted EBITDA increasing more than 60% to £132 million and gross margin expanding 370 basis points to 47.1%.
For fiscal year 2026, ASOS expects gross margin expansion to 48% to 50% and adjusted EBITDA growth to £150 million to £180 million.
