BeautyInsights

Top 10 Most Mentioned Wellness & Supplement Brands by Influencers

This RB report identifies and ranks the Top 10 Most Mentioned Wellness & Supplement Brands by Influencers in 2025, based on a custom, dual platform ranking methodology.

Published: Feb 16, 2026 10:23 AM

By Jeanel Alvarado

BeautyInsights

Add RETAILBOSS as Preferred Source

BeautyInsights

Top 10 Most Mentioned Wellness & Supplement Brands by Influencers

This RB report identifies and ranks the Top 10 Most Mentioned Wellness & Supplement Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram, providing a comprehensive view of brand visibility and positive sentiment across the most influential social media channels. The report highlights the significant impact of viral trends, celebrity endorsements, and educational content in driving brand success in the wellness sector.…

The wellness and supplement influencer market is characterized by a blend of viral product trends, celebrity influence, and a growing demand for science backed, transparent formulations. Bloom Nutrition and Lemme emerge as co leaders, showcasing the power of accessible, trend driven products and strong celebrity backing.

The report underscores the continued dominance of brands that effectively leverage both high volume, viral content on TikTok, and aspirational, trust building narratives on Instagram.

Our Ranking Criteria To provide a comprehensive and nuanced ranking, a custom scoring system was developed, weighting two critical social media performance indicators (KPIs) for the wellness and supplement sector in 2025: KPI Weight (Max Points) Data Source & Rationale TikTok EMV Score 70 points Based on the brand’s relative EMV on TikTok.

This metric captures the sheer volume of mentions, viral impact, and direct sales performance, particularly through TikTok Shop, reflecting the brand’s ability to generate widespread buzz and product discovery…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Coty — Experiential beauty retail, image 1

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Burberry Beauty has transformed a historic Shanghai villa into the West Bund British Makeup Station, a multi-month activation built around the brand’s British identity. Coty described the space as an immersive, London-inspired destination designed for beauty discovery.

BeautyNews

Alyssa Jade Mann4 hours ago

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Kenzo Parfums is extending its relationship with Coral Gardeners to L’Eau Ambrée, connecting another fragrance in its portfolio with the organization’s coral-restoration work. LVMH says the partnership began around the launch of L’Eau Pure, when Coral Gardeners joined the house as activist ambassadors.

BeautyMarketing

Ifrah Nadeem14 hours ago

Groupe Clarins — Longevity research positioning, image 1

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Groupe Clarins is highlighting more than three decades of skin-longevity research as part of its approach to beauty and well-being. The company says that work includes 10 patents, 13 scientific publications and 12 collaborations with international institutions.

BeautyNews

Shipra Bohara16 hours ago

Wella Brings Four Haircare Brands to Target Beauty Studio

Wella Company is bringing Wella Professionals, Sebastian Professional, Nioxin and Briogeo to Target Beauty Studio when the retailer’s new beauty format launches on September 10. The destination will operate in more than 600 stores and online.

BeautyNews

Ifrah Nadeem18 hours ago

View all Beauty

Recommended Articles

Sara Waisglass holding e.l.f. Soft Glam Satin Foundation in the Unglammy Valley campaign

e.l.f. Becomes Alta’s First Beauty Brand Partner

The cosmetics brand is bringing product recommendations into Alta’s AI wardrobe-planning platform alongside a four-market campaign.

BeautyNews

Ifrah Nadeem18 hours ago

Model with a Rodan + Fields skincare product.

Rodan + Fields Expands to 400 Ulta Stores and Amazon Premium Beauty

Rodan + Fields is expanding its Ulta Beauty presence from 150 to 400 stores and launching on Amazon Premium Beauty, broadening distribution beyond its direct and affiliate channels. The skincare company announced the moves on September 8.

BeautyNews

Ifrah Nadeem18 hours ago

Charlotte Tilbury Airbrush pop-up at Shanghai Daimaru

Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase

The Shanghai activation puts the new loose powder at the center of a wider complexion range, combining product displays, consultations and photo moments.

BeautyNews

Shipra Bohara2 days ago

Jo Malone London’s large campaign display outside its Seoul fragrance pop-up

Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul

The Seoul activation pairs Sea Salt & Bergamot with Wood Sage & Sea Salt through a scented mist room, wind and an interactive stepping-stone route.

BeautyNews

Jeanel Alvarado3 days ago

Nautical ropes and beauty displays inside OLIVE YOUNG’s Millac the Market store in Busan

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

The Millac the Market location uses a fictional ship concept and local waterfront references to connect K-beauty shopping with tourism.

BeautyNews

Shipra Bohara3 days ago

MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

AXIS-Y's founder will retain majority ownership as the Korean skincare brand plans wider distribution and expansion into haircare and beauty devices.

BeautyNews

Jeanel Alvarado3 days ago

Old Navy Beauty Co. Vanilla Crush products styled with a blue bag and headphones

Old Navy Scales Beauty to 500 US Stores With a Fragrance-Led Cross-Selling Strategy

Old Navy Beauty Co. pairs seven custom scents with third-party beauty brands as the apparel retailer expands beyond its pilot toward a nationwide rollout.

BeautyNews

Ifrah Nadeem3 days ago

BEAUTYSPACE Little Luxuries storefront with white awnings and pink beauty displays in Union Square

BEAUTYSPACE Makes Minis a Retail Destination With Little Luxuries in Union Square

Opening September 10, Little Luxuries links discovery-sized beauty products with eligible full-size purchases online, giving BEAUTYSPACE a new direct-to-consumer format.

BeautyNews

Jeanel Alvarado4 days ago

View all Beauty

Top 10 Most Mentioned Wellness & Supplement Brands by Influencers

This RB report identifies and ranks the Top 10 Most Mentioned Wellness & Supplement Brands by Influencers in 2025, based on a custom, dual platform ranking methodology.

Unlock the rest of this story

More from Beauty

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Wella Brings Four Haircare Brands to Target Beauty Studio

Recommended Articles

e.l.f. Becomes Alta’s First Beauty Brand Partner

Rodan + Fields Expands to 400 Ulta Stores and Amazon Premium Beauty

Charlotte Tilbury Turns Its Shanghai Daimaru Pop-Up Into an Airbrush Showcase

Jo Malone London Takes Its Coastal Fragrance Pop-Up From Tokyo to Seoul

OLIVE YOUNG Turns Busan’s Port Identity Into a Ship-Inspired Beauty Store

MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

Old Navy Scales Beauty to 500 US Stores With a Fragrance-Led Cross-Selling Strategy

BEAUTYSPACE Makes Minis a Retail Destination With Little Luxuries in Union Square

What are you looking for?

Start exploring

Unlock the rest of this story

More from Beauty

Recommended Articles

Sign up for RetailBoss Daily Newsletter