Top 10 Most Mentioned Wellness & Supplement Brands by Influencers

This RB report identifies and ranks the Top 10 Most Mentioned Wellness & Supplement Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram, providing a comprehensive view of brand visibility and positive sentiment across the most influential social media channels. The report highlights the significant impact of viral trends, celebrity endorsements, and educational content in driving brand success in the wellness sector. The wellness and supplement influencer market is characterized by a blend of viral product trends, celebrity influence, and a growing demand for science backed, transparent formulations. Bloom Nutrition and Lemme emerge as co leaders, showcasing the power of accessible, trend driven products and strong celebrity backing. The report underscores the continued dominance of brands that effectively leverage both high volume, viral content on TikTok, and aspirational, trust building…