How Fashion Brands Are Putting Real Communities at the Centre of Campaigns
Urban Outfitters and Aritzia illustrate two approaches to community-led casting: broad campus representation and focused institutional partnership.
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Urban Outfitters and Aritzia illustrate two approaches to community-led casting: broad campus representation and focused institutional partnership.
Coach, Aesop and HUMAN MADE illustrate three approaches to retail localisation, from creative collaboration to regional architecture and craft.
Expressive florals, shaped jackets and dimensional occasionwear offer three directions for London-inspired SS27 assortments.
Urban Outfitters and Aritzia illustrate two approaches to community-led casting: broad campus representation and focused institutional partnership.
Coach, Aesop and HUMAN MADE illustrate three approaches to retail localisation, from creative collaboration to regional architecture and craft.
Expressive florals, shaped jackets and dimensional occasionwear offer three directions for London-inspired SS27 assortments.
Softer tailoring, statement skirts and visible layers point to fresh assortment and merchandising opportunities for Spring/Summer 2027.
A beginner’s guide to Gorpcore, from fleece and shell jackets to trail-style shoes, with everyday outfit ideas and shopping advice grounded in function.
Miu Miu commissions films, Saint Laurent produces them, and Cartier convenes the cinema community. Three distinct models show how luxury brands build cultural relevance beyond a campaign.
Ten retail formats turning repair, resale, personalization, co-creation and community programming into reasons to visit, participate and return.
From PUFF and adidas to lululemon, Lacoste and Kith, brands are using sport and wellness experiences to bring people together. Here is how founders can choose between a partnership, a recurring program and an ongoing destination.
eBay, H&M and Gap show three ways retailers are using the Fashion Week calendar. Their shopping and membership paths are clear; the payoff for designers is less visible.
Library desserts, a Seoul–Shanghai chef collaboration, Color Blossom tea and a seasonal restaurant menu show how Louis Vuitton keeps its Seoul hospitality destinations active.
Target Beauty Studio takes the place of Ulta’s shop-in-shop while Target Plus widens the online assortment. What the two routes reveal about beauty retail strategy.