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Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.

The fragrance "dupe" market has evolved from a niche hobby into a mainstream consumer behavior.

Top 10 Fragrance Brands by 'Dupe' Searches in the U.S.
InsightsTrends

Top 10 Fragrance Brands by ‘Dupe’ Searches in the U.S.

Credit: Sol de Janeiro

The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to. The list is dominated by luxury houses (Chanel, Tom Ford) and niche powerhouses (MFK, Parfums de Marly), with Sol de Janeiro currently holding the highest search volume for body mists and fragrance led body care.…

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