Founded by supermodel and inclusive beauty activist Winnie Harlow, Cay Skin has launched on QVC. The line is formulated with a custom blend of gentle island-based ingredients and high-performance skincare actives. Each product is silicone-free, vegan, cruelty-free, reef-friendly, and dermatologist-tested, ensuring that they are effective and ethical.
Harlow’s journey towards creating Cay Skin was inspired by her experiences and Jamaican heritage. "Cay Skin was created for diverse skin tones," says Winnie Harlow. "The line is inspired by the Jamaican beaches with a nod to my Jamaican heritage. I am excited to bring this line to the QVC customer and inspire them to look gorgeous and feel confident while protecting their skin."
QVC’s live shoppable platform introduces Cay Skin to a vast audience, mainly targeting women over the age of 50 who prioritize suncare and skincare. The debut includes various products designed for everyday protection and nourishment, such as the Isle Glow Face Moisturizer, which features beneficial ingredients like Aloe Vera Leaf Juice and seaweed extract.
Anna Baker, Vice President of Beauty at QVC, expressed excitement over the collaboration, "Our beauty customers are women, over the age of 50, who value the importance of suncare and skincare. They want protective, skin nourishing products that are easy to incorporate into their daily skin routines," said Anna Baker, Vice President of Beauty and GMM of QVC. "Cay Skin proves that suncare does not need to be an extra step in your routine. Their products deliver daily suncare while protecting, nourishing and illuminating a wide range of skin tones, types and conditions. Winnie saw a need for these products and created them based on her own skin journey and we are excited to bring her innovation and story to our customers."
The launch includes an exclusive on-air bundle of Cay Skin Isle Glow SPF Face Lotion & Lip Balm during QVC's Beauty Revolution show. Shoppers can find the full collection available now on QVC.com.
