AliExpress, the international online retail marketplace under Alibaba International Digital Commerce Group, is set to launch its first-ever in-person experience in the United States. The company has teamed up with renowned comedian, actress, and fashion icon, Tiffany Haddish, for this exciting venture. The pop-up tour will debut across three popular locations in Los Angeles, promising an unforgettable visual presentation.
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The tour will kick off at The Grove in West Hollywood on August 19, where attendees will have the opportunity to meet Tiffany Haddish and witness the unveiling of her exclusive AliExpress collection. Following this, the tour will make stops at the Santa Monica Pier and Glendale Galleria.
Chris Carl, Head of Marketing at AliExpress U.S., expressed his excitement about the collaboration, stating, "The AliExpress Pop-Up Tour is an immersive shopping experience packed with interactive elements and unique, on-trend products consumers will love. We're thrilled to be teaming up with Tiffany to debut this unique experience and introduce AliExpress throughout Los Angeles and the U.S."
The pop-up tour will feature a curated celebrity collection, interactive elements, Instagram-worthy photo opportunities, personal shopping concierges, and a chance to win a dorm room makeover. Attendees can also spin the prize wheel for a chance to win instant prizes worth thousands of dollars, including several golden tickets valued up to $1,000.
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Tiffany Haddish, known for her roles in "Girl's Trip," "Night School," and Disney's "Haunted Mansion," shared her enthusiasm about the partnership, saying, "AliExpress is all about delivering excitement and wonder on a budget, and you know I've got a soft spot for fabulous finds at a great price. It's like a treasure hunt every time you visit the site. I'm so excited to have curated all my favorite fly fashion, gadgets, and goodies into an exclusive collection that can be seen in person at the Pop-Up Tour as well as online, all with the same fantastic deals."
AliExpress, launched in 2010, is a business-to-consumer (B2C) e-commerce platform that allows global consumers to buy directly from manufacturers and distributors in China and around the world. The platform is available in 18 languages, including English.