Lane Bryant Brings Plus Size Power to Walmart Canada

New plus-size player in Canada The move brings Lane Bryant’s trend-forward assortment to Canada through a licensing collaboration between Centric Brands and KnitWell Group, created specifically for Walmart Canada. It plugs a well-known U.S.

plus-size specialist into one of Canada’s biggest mass retailers, giving the brand instant scale instead of a standalone store build-out. For Walmart Canada, the deal fits its push to strengthen size-inclusive fashion and sharpen its appeal with women who want more than basic essentials from big-box apparel.

This lands at a time when many retailers are reassessing plus-size coverage, often pulling back in store; here, the strategy moves in the opposite direction with a national footprint.

Assortment, sizes, and categories The Lane Bryant collection at Walmart Canada covers sizes 1X–4X in stores and online, with select styles extended to 5X and 6X online only…