Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

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Retail Tech Conferences 2025

If you’re running an ecommerce brand, you know it’s a wild ride—blink and you might…

Google will let you 'try on' clothes

Google just changed the game for online retailers. At its recent I/O event, the tech…

How to Watch Google I/O 2025

Today marks one of the most anticipated events in the tech calendar: Google I/O 2025.…

YouTube Gemini AI Will Target Ads When You're Most Likely to Click ‘Buy Now’

YouTube has announced that it is rolling out its new ‘Peak Points’ technology, set to…

Fast Fashion Giants Face Brutal New Reality As Tax Shield Vanishes

Millions of packages arrive in America daily without a cent of tax paid. This century-old…

How Dick's Foot Locker Deal Reshapes Retailer-Brand Negotiation Power

The balance of power between retailers and brands rarely tips dramatically overnight. Until now. Dick’s…

$359B US Secondhand Apparel Market is Growing 5X Faster Than Traditional Retail

The secondhand clothing market in the United States continues its impressive expansion in 2025, driven…

10% Ecommerce Surge 50K Merchants Fuel ShipBob-Temu Global Marketplace Access

ShipBob, a global leader in ecommerce fulfillment, has announced a strategic partnership with Temu, the rapidly…

10 Fashion AI Startups Making Waves in 2025

As we progress through 2025, the fashion industry continues to embrace artificial intelligence as a…

The 4 Rules That Make Premium Brands Worth More

Brands struggle daily. Modern retail demands steep margins while digital acquisition costs soar beyond sustainable…

Opinion: Ulta-Target 'Shop-in-Shop' is Reshaping Retail Partnerships

Retail transforms when giants collaborate. The strategic partnership between Ulta Beauty and Target continues to…

68% Inflation Fears Drive 5.3% Essential Spending Jump as Leisure Travel Hits 63% in 2025

Global consumers are tightening budgets on everyday essentials while strategically splurging on experiences and joy-driven…

H&M's AI Push Will Reshape Fashion's Future

Fashion has always balanced art with commerce, human creativity with business efficiency. H&M’s move represents…

Cécred by Beyoncé Doubles Ulta’s E-Commerce Sales Goals in 1 Day Amid 1400 Store Expansion

Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige…

Zara Bets Big on San Francisco While Others Retreat

Retailers close, cities evolve, and new opportunities emerge. Against a backdrop of boarded storefronts and…

Bundle x Joy Expands to 500 Walmart Stores as First Latina-Owned Pet Brand in $58 Billion Market

Bundle x Joy, the Latina-founded pet lifestyle brand renowned for its gut-friendly dog food and…

AI-Driven Retail Personalization to Reach $64 Billion in Value by 2034

Retailers are turning to artificial intelligence (AI) to deliver tailored experiences that drive loyalty and sales. AI-driven…

GUESS JEANS Expands to 2 New Markets with VERDY Partnership

To enhance its global presence and expand into the Japanese market, GUESS JEANS has announced…

73% of US Consumers Change Buying Habits Amid Inflationary Pressures

The 15th edition of the EY Future Consumer Index (FCI), released on March 27, 2025,…

Knix Joins Forces with Holt Renfrew for Major Canadian Retail Expansion

Knix, the intimate apparel brand, has partnered with Holt Renfrew, Canada’s premier luxury retailer. This…