Jeanel Alvarado

Jeanel Alvarado is a retail strategist and trusted consultant, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, and consumer behavior analytics. Jeanel’s thought leadership appears in TIME, Fortune, Entrepreneur, Nasdaq and US Chamber of Commerce and more, with recurring commentary for: financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

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Opinion: SKKN’s Second Chance in Beauty Could Depend on SKIMS

SKIMS transformed shapewear from functional undergarments into a fashion statement in just three years. Kim…

DTC Beauty Brands Will Outpace Established Luxury Names Online

The pristine beauty counters of luxury department stores are becoming relics of a bygone era.…

American Malls Have Rebounded Thanks To Beauty Retailers

Department stores like Macy’s are eerily quiet, with racks of unsold inventory, sparsely scattered customers,…

Lululemon stock plunge, expert analysis; athleisure market oversaturated

The signs are unmistakable. After years of seemingly unstoppable growth, premium athleisure appears to be…

Kohl's Sales Plummet as Retailer Loses Sight of Loyal Customers

Loyalty is the currency of retail success. But Kohl’s learned this lesson the hard way,…

5 Fatal Missteps That Lead To Forever 21 Second Bankruptcy

As I walk past another Forever 21 liquidation sale—the second in six years—I’m not struck…

Reasons for Hudson's Bay Collapse Reveals Retail's Brutal New Reality

When I heard Hudson’s Bay announcing the liquidation of its entire business in Canada, I…

How Generational Shifts Are Redefining the $366 Billion Luxury Market

The global luxury market is walking a tightrope between tradition and transformation as it approaches…

80% of Luxury Growth Strategy Collapses as Shoppers Say 'No' to Price Hikes

The global luxury fashion industry, once buoyed by relentless post-pandemic demand, now faces a prolonged…

Luxury Faces First Real Decline in 15 Years as 50 Million Consumers Exit

Over the past two years, the luxury industry’s customer base has contracted by approximately 50…

Gucci Regains Top Spot as Most Successful Luxury Brand on Douyin in China

Gucci has reclaimed its position as the most successful luxury brand on Douyin, China’s popular…

Nordstrom CFO Exits After Steering Retailer Through Privatization

Nordstrom reported fourth-quarter earnings Monday, highlighting resilience in its core luxury business and growth in…

VIOLETTE_FR Launches at Sephora

VIOLETTE_FR, the multi-category beauty brand founded by French makeup artist Violette Serrat, is set to…

TALA to Open Flagship Store on London’s Iconic Carnaby Street

The digitally native activewear brand TALA, founded in 2019 by Grace Beverley—a former Oxford music student turned…

Cécred

Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s…

13 Best Examples of Augmented Reality in Retail

In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR)…

10 Ways To Move Your Fashion Brand from DTC to Retail Stores

The journey from Direct-to-Consumer (DTC) to retail stores is a significant milestone for any fashion…

Over 520,000 Fashion Merchants Ranked as the Biggest Users on Shopify

Shopify is a leading website hosting provider for diverse e-commerce sectors worldwide. It’s no surprise…

What Brands Need to Know About China-U.S. Luxury Beauty Spending, Report

In 2024, the luxury beauty market has witnessed significant spending patterns across different regions, particularly…

Nike, Adidias & Puma Ranked As Most Popular Sports Brands In US

In 2024, the United States sportswear market once again demonstrates its vibrant dynamism, primarily driven…