Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

812 Articles Published | Follow:
Over 520,000 Fashion Merchants Ranked as the Biggest Users on Shopify

Shopify is a leading website hosting provider for diverse e-commerce sectors worldwide. It’s no surprise…

What Brands Need to Know About China-U.S. Luxury Beauty Spending, Report

In 2024, the luxury beauty market has witnessed significant spending patterns across different regions, particularly…

Nike, Adidias & Puma Ranked As Most Popular Sports Brands In US

In 2024, the United States sportswear market once again demonstrates its vibrant dynamism, primarily driven…

Macy's Named Largest Department Store Company In The World

In the fiercely competitive world of department stores, Macy’s has firmly held its position at…

E-commerce Will Reach 20 Percent of All US Retail Sales by 2024, Report

As we delve into the future of retail, recent forecasts present a fascinating picture of…

Levi's and Fruit of the Loom Named Most Popular Clothing Brand In US

The latest Statista survey conducted in the fourth quarter of 2023 reveals that Levi’s and…

Costco Named Most Popular Department Store in US

According to a recent Statista survey conducted in the first quarter of 2023, Costco has…

eCosmetics' Founder Alex Irvin On Putting The Spotlight Back On Indie Beauty Brands

As the beauty industry continues to evolve, eCosmetics distinguishes itself by championing these unique brands,…

Recommended Retail Price (RRP) for Stores: Definition

Maintaining consistent and fair pricing is crucial when competition is fierce and consumer expectations are…

How to Write Compelling Product Descriptions for Your Boutique

As a boutique owner, creating engaging product descriptions for your online store is crucial in…

SUVA Beauty vs Sony Music Legal Battle

The battle between Canadian beauty brand SUVA Beauty and Sony Music over copyright infringement on…

Lilly Pulitzer Launches 65th Anniversary Coffee-Table Book

Lilly Pulitzer, the originator of American resort wear is set to unveil their latest Assouline coffee-table book…

20 Questions to Ask Yourself Before Launching into Retail Stores

So, your ready to take your direct-to-consumer (DTC) beauty brand to the next level by…

10 Tips for Aspiring DTC Beauty Brand Owners in 2025

Hey there, future beauty moguls! Navigating the direct-to-consumer (DTC) beauty market in 2025 will be…

6 Reasons Why Beauty Brands Should Partner With a Retailer

For beauty brands, forming strategic partnerships with retailers can significantly enhance their reach and impact.…

How To Get Your Customers to Buy Your Product In-Stores

In an era where beauty brands constantly seek innovative methods to attract and retain customers,…

10 B2C Blogging Ideas to Promote Your Store

Writing a compelling blog for your boutique, brand, or retail business is essential for connecting…

5 Reasons Every B2C Brand Needs a Blog on Their Website

For B2C brands, a well-maintained blog is one of the most effective tools for making…

The 4 Worst Types of B2C Blog Posts

Creating an engaging, informative, and value-driven blog for your B2C audience is crucial for retailers…

Is House of CB a designer brand

House of CB is a designer brand that has gained notable recognition in the fashion…