Inside Brunello Cucinelli’s Paris Flagship on Rue Saint-Honoré
The Saint-Honoré flagship brings retail, offices and residential-style interiors together as Brunello Cucinelli invests in its existing European locations.
Latest Stories
Articles by Jeanel Alvarado
How essie Turns Familiar Shade Names Into Its ‘Cheeky Luxury’ Marketing Strategy
With outdoor advertising in four cities and a playful visual identity, essie is using its existing shade portfolio to connect accessible nail beauty with luxury-style storytelling.
BEAUTYSPACE Makes Minis a Retail Destination With Little Luxuries in Union Square
Opening September 10, Little Luxuries links discovery-sized beauty products with eligible full-size purchases online, giving BEAUTYSPACE a new direct-to-consumer format.
Why H&M Keeps Collaborating with Fashion Designers
This collaboration leverages H&M's industrial scale and global reach, while ELIE SAAB provides cultural recognition and unique design elements.
Watch: Alicia Keys Narrates Moncler’s New York Retrospective Film
Moncler's New York in Moncler film turns more than two decades of brand history into a launch platform for its largest global flagship, with narration and unreleased music from Alicia Keys.
The Best Beauty Packaging Comes With Demonstration Built In
Vacation, Bubble, Rhode and Starface show how beauty packaging can guide use, create repeatable rituals and make a product easier to understand before the first application.
The New Edible Beauty Doesn’t Have to Be Eaten
Matcha shows how food and beverage culture is shaping beauty through colour, texture, fragrance and ritual—without creating anything intended to be eaten.
CHANEL Extends Biennale College Cinema Support With Marion Cotillard as Mentor
CHANEL is supporting Biennale College Cinema for a second cycle, with house ambassador Marion Cotillard mentoring the 2025-26 program's emerging filmmakers at Venezia 83.
GANNI Spotlights Its Bou Bags in an Illuminated Soho Display
GANNI's Mercer Street store uses a custom, shelf-lit fixture to turn the Bou bag's recognizable silhouette and color range into a product-first window campaign.
Brunello Cucinelli Turns a Founder Documentary Into a Multi-City Brand Platform
The Paris screening of BRUNELLO: the Gracious Visionary extends a founder documentary from Rome and New York into an international cultural and relationship-building programme.