Balenciaga has officially unveiled its high-profile collaboration with Under Armour for Spring/Summer and Autumn/Winter 2025. This surprise series—as creative director Demna calls it—fuses the subversive spirit of Balenciaga with the performance DNA of Under Armour, in a lineup described as a full-spectrum fusion of urban luxury and technical athletic innovation. Industry insiders are calling it the year’s most radically genre-blurring collection.
An Amalgam of Real Tech and Hyperbole
The collection, which debuted in Shanghai at Balenciaga’s Spring 2025 runway, includes ready-to-wear for men and women, sneakers, hoodies, tracksuits, windbreakers, bags, jewelry, and even avant-garde socks. Each piece merges Under Armour’s signature logos with Balenciaga’s sculptural, oversized forms, mixing tongue-in-cheek couture with gym functionality.
Across the collection, many classic pieces have been transformed into clever hybrid trompe-l’œil designs—like crewneck T-shirts fused with the illusion of sports bras or layered track pants constructed as a single silhouette. Each item seamlessly merges performance functionality with high-fashion artistry, blurring the line between athletic wear and style statement.
Innovation, Athletics, and Streetwear Satire
Captured in a campaign by Joseph Kadow, models Léa and Gedeon run in place, showing off reversible tracksuits, bodysuits, and statement jewelry featuring turn-lock clasps modelled after the UA motif. The campaign’s slow-motion, sporty energy signals a mash-up of classic 1990s athletic ads and Demna’s notorious dystopian edge.
The Creative Vision: From Gym to Gallery
From oversized vintage jersey T-shirts in UA colors embroidered with both brand logos, to technical windbreaker jackets and co-branded duffel bags, the collection celebrates athletic heritage and Balenciaga’s love of transformative silhouettes, including distressed, washed, or pierced finishes
Footwear, Jewelry & Accessories: The Detail Obsession
On the sneaker side, expect:
- The Balenciaga Runner, 3XL, and Hyper Sneaker in exclusive dual-branded colorways, with sock-fit uppers and technical ribbing for comfort and bravado.
- Silver-plated jewelry that reimagines the Under Armour logo as turn-lock clasps on chokers, hoop earrings, and statement studs, providing a sharp play between sports iconography and high fashion.
- Sunglasses and utility belts constructed with ergonomic, sports-inspired details and sustainable materials.
A show-stealer: fleece shorts retailing at $1,150 and sweatpants at $1,290—fusing the absurd and aspirational sides of contemporary luxury.
Sustainability and Craft
Balenciaga continues to uphold a strong commitment to responsibility across every aspect of its operations. From offices and retail spaces to the global supply chain, the brand maintains rigorous social and environmental standards. True to its ethical stance, Balenciaga remains entirely free of fur and exotic leathers.
The collection’s oversized logo T-shirts, produced in Portugal and Italy, are made from organic cotton blends and showcase meticulous embroidery—reflecting the brand’s dedication to both craftsmanship and conscious design.
Where to Buy and Price Points
The collection is available globally on balenciaga.com, in flagship stores, and select high-concept boutiques—with prices ranging from $150 (for socks) to $3,750 (for hoodies and statement outerwear).
