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Bobbi Brown Cosmetics has introduced Desert Dreamer, the second collection by its Global Artistic Director Hannah Murray, with a new Lip Tint Liner available globally for the first time. The hybrid liner-stain comes in six shades inspired by natural lip tones, according to the brand.
Beyond Yoga has opened a store in Scottsdale, Arizona, and a four-month pop-up in New York City, pairing two retail openings with new approaches to staffing and execution. Danielle Zingler, the brand’s head of stores, outlined the operational milestones behind both locations.
Calvin Klein brought shopping directly to students at the University of Pennsylvania and The George Washington University through a Back to Campus Tour developed with CNC Agency’s CNC College team. A mobile retail store anchored the activation, placing the brand within the campus environment.
What Goes Around Comes Around has appointed Rachel Zoe style director, formalizing a longstanding relationship with the luxury resale retailer into a yearlong role across seasonal selections, styling, special projects and events.
MCM is opening its Seoul cultural program to the public with Kim Chang-ok: Traces of Comfort, a free exhibition at MCM HAUS in Cheongdam running through September 27, 2026. The presentation forms part of the brand’s official partnership with Frieze Week Seoul and its 50th-anniversary celebrations.
De Beers is putting friendship at the center of natural-diamond gifting in India through Love, From Bestie, an initiative built around its Bestie Bracelet Collection. The campaign forms part of the group’s Rituals strategy, which seeks to create occasions for celebrating meaningful relationships.
Aeyde’s Fall/Winter 2026 collection has launched on Mytheresa with exclusive colorways created for the luxury retailer. Founder and CEO Luisa Dames announced the launch, highlighting the work of both teams and thanking Ingrid Vervoort and Robin Froeliger for their support.
Bottega Veneta has introduced its Winter 2026 campaign, photographed by Juergen Teller and built around Milan’s architecture, art and intimate interiors. The project translates Creative Director Louise Trotter’s vision through a series of settings that move between monumental structures and quieter, softer spaces.
Burberry Beauty has transformed a historic Shanghai villa into the West Bund British Makeup Station, a multi-month activation built around the brand’s British identity. Coty described the space as an immersive, London-inspired destination designed for beauty discovery.
Louis Vuitton is bringing a library-inspired retail concept to its Dosan location in Seoul. Called La Bibliothèque, the refreshed space combines the house’s publishing activity with fashion, stationery and café experiences, placing books and cultural discovery at the center of a luxury-store visit.