Bobbi Brown Cosmetics has officially announced Sara Foster—actress, entrepreneur, podcast host, and co-founder of the fashion label Favorite Daughter, as its newest Global Ambassador, marking the start of a long-term partnership that embodies the beauty brand’s timeless message: confidence through simplicity.
The Campaign: Effortlessly Put-Together
Rolling out in October 2025, Foster’s first global campaign for Bobbi Brown showcases three hero products that reflect her no-fuss approach to beauty:
- Long-Wear Cream Shadow Stick
- Skin Corrector Stick
- Extra Plump Lip Serum
These products were selected to mirror Bobbi Brown’s heritage of natural, wearable makeup—the type that enhances rather than hides. The campaign, which features exclusive behind-the-scenes content and storytelling in Sara’s voice, extends across social, digital, and retail channels, encouraging women to look polished in minutes without overcomplication.
The Perfect Match: Why Bobbi Brown Chose Sara Foster
Sara Foster’s multi-dimensional career embodies the modern Bobbi Brown woman—busy, authentic, stylish, and grounded. She’s a mother, actress, executive producer of the hit Netflix series Nobody Wants This, co-host of The World’s First Podcast, and co-founder of Favorite Daughter, a label she launched with her sister Erin Foster. Her ability to juggle work, family, and creativity resonates deeply with today’s consumers, who see beauty as both ritual and practicality.
Sara’s relatability and humor connect with women who lead real, multidimensional lives, explained Lahnie Strange. She represents an evolved kind of beauty—one that’s driven by confidence and ease.
Speaking to PEOPLE Magazine on the set of her debut campaign in New York City, Foster reflected:
“It’s about good skincare, looking like myself, doing things that accentuate my naturalness. We’re in this new era of embracing what we have.” In fact, keeping up a proper skincare routine is her goal when she has a “true moment to be still.” That, in addition to getting sleep, ingesting electrolytes and doing the “inner work.”
A Shared Philosophy of Effortless Beauty
Foster, 44, mirrors this ethos with her streamlined approach to beauty. Bobbi Brown highlighted on its official website:
Her secret to looking effortlessly put-together? A beauty routine that doesn’t try too hard—it just works. Smart, grounded, and zero-nonsense, Sara brings the kind of perspective we love to any beauty topic.
Global Impact and Content Rollout
The Effortlessly Put-Together campaign will unfold through digital storytelling, global retail activations, and social media takeovers across @BobbiBrown and @SaraFoster. The partnership will feature candid, behind-the-scenes clips, live-in tutorials, and honest discussions about confidence, beauty balance, and authenticity.
Bobbi Brown executives confirmed that the collaboration will expand over multiple channels and markets, reinforcing Estée Lauder Companies’ strategy to deepen connections with a global audience through relatable cultural figures.
About Sara Foster
Sara Foster’s career spans across entertainment, fashion, and entrepreneurship. She is a comedic actress, executive producer, and investor whose work includes co-creating ventures like Oversubscribed Ventures, a fund supporting innovative consumer brands. As a creative force, she merges humor with aspiration—a tone that fits seamlessly with Bobbi Brown’s message of approachable confidence.
Her show, Nobody Wants This, has earned Golden Globe, Emmy, Critics’ Choice, and AFI Award honors, while Favorite Daughter continues to expand across North American and international markets.
