Dolls Kill Hit With Class Action Over ‘Final Hour’ Sale Emails

the 50% discount code would expire within one hour, creating a strong sense of urgency. But the complaint claims the “final hour” pitch was misleading because the discount code continued to work even after the hour had passed.

Alleged Violations of Washington Law The lawsuit focuses on Washington residents who received emails from or on behalf of Dolls Kill with subject lines that “stated or implied” a promotion would be available for a specific time period when, in reality, the sale lasted longer.

The complaint alleges this conduct violates Washington’s Commercial Electronic Mail Act and the state’s Consumer Protection Act, both of which regulate deceptive or misleading commercial email practices.

By allegedly sending emails with urgent subject lines that did not align with the actual duration of the sale, Dolls Kill is accused of distorting consumers’ decision making and creating false pressure to buy now…